CM Cheng | Graphic Design & Stuff: Boroughs Demerger Branding
Boroughs is a Sydney-based accountancy firm with a substantial corporate client base. Following a demerger, the firm was in need of a fresh brand identity to distinguish itself from the previous entity and thus denote a new generation to come. A simple and professional identity helps the firm restate its belief in highest standard in personalised services. Its corporate stationery - business cards, letterheads and with compliments slips were nicely laid out based on the most basic design principles.
The firm’s online presence was also in desperate needs of updating. The design of the site was about being clean and neat with intuitive navigation. A collection of photographs were carefully chosen and incorporated into Flash animations sketching out the firm’s brand vision in an animated mode.



