Positive-Attraction was established in 2007 with the specific aim of producing a CD of inspiring songs and uplifting music specially designed and created to encourage truly positive thinking and attitudes in listeners – particularly those with a will to learn and embrace the message.

Nella and Clint Francom, the dynamic and enthusiastic drivers of this exciting initiative, with Nella as the composer of the lyrics, are also realtors in a lodge on the border of the amazing Kruger National Park. The foundational philosophy that governs the choices and decisions in their lives is ‘positive living and sharing’.

‘We’ve learnt so much about the value and sheer joy of positive attitudes. We’ve built our business, our home and our family on these values. We believe that sharing some of our learnings – through the globally-friendly medium of music is the right thing to do,’ explains Clint Francom.

Nella adds, ‘Music can reach people who may not otherwise experience positive attraction. People who cannot read, who may be blind, or who are too young to read books, or possibly who cannot afford books, but can hear this music in schools, hospitals, and other institutions.’

The company comprises like-minded people and associates who have come to understand the strong and positive message that is evident in Clint and Nella’s lives.

‘Our positive attitudes are a daily choice,’ says Nella. ‘And they affect all the dealings and activities of our day-to-day lives. Essentially, these attitudes can lift us above our circumstances and help us to see a bigger and brighter picture.

‘There is no doubt in my mind that the more positive I am, the more positive are the experiences of my life.’