Foursquare
In a nutshell
Foursquare is a rapidly growing social networking phenomenon that involves location-based updates that users can send to their “friends” on the Foursquare and on other social networks such as Facebook and Twitter. The service makes use of the recent smartphone growth by letting users use GPS-enabled phones to “check-in” at a location with an application on their phone. These “check-ins” can unlock badges for different achievements, numbers of check-ins, or for checking in more than any other user at a particular “venue.”
Why is it useful?
Foursquare is the biggest location-based social network of its kind, boasting over 725,000 users as of earlier this year, and having exceeded 40 million total check-ins over their short life. Foursquare is useful for a business, because like many social networks, businesses can take advantage of the customer market on Foursquare. Businesses can connect to their target market on a whole new personalized way. Foursquare is a leader in its kind when it comes to location-based social networking.
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