The People Have Spoken: "We Want More Bret Michaels Trop-A-Rocka Diet Snapple!"

(August 18, 2010) – The limited-time Diet Snapple Trop-A-Rocka Tea, its flavor developed by Bret Michaels on "Celebrity Apprentice," has been an overwhelming bestseller – selling out as quickly as it was put on shelves. Now, Snapple is extending the availability of the tasty beverage with additional production runs.

"It's awesome to see my new Diet Snapple Trop-A-Rocka has received such positive feedback," said Michaels. "Growing up as a diabetic, diet drinks weren't always the best-tasting option. That's why it was important to me to develop a flavor that doesn't sacrifice taste – it is taste bud tested and rocker approved."

Bret's Diet Snapple Trop-A-Rocka Tea blends healthy green tea and tasty black tea with pear, cinnamon and mango flavors to create a rockin' taste with low calories.

"Bret has been a tremendous celebrity spokesperson for Snapple," said Larry D. Young, president and CEO of Dr Pepper Snapple. "Bret's charisma, combined with the great-tasting tea he created, made Diet Snapple Trop-A-Rocka a winner with consumers nationwide."

In support of the additional production run of product, Snapple and Bret Michaels will conduct a silent auction in support of the American Diabetes Association. The silent auction will run on the Snapple Facebook page, www.facebook.com/snapple, from August 18 through August 28. The items up for bid include: an autographed customized guitar with the Diet Snapple Trop-A-Rocka Tea graphics; three autographed Bret Michaels straw cowboy hats; three autographed Bret Michaels "Custom Built" CDs; and three autographed Diet Snapple Trop-A-Rocka Tea bottles. All of the proceeds from the auction will be donated to the American Diabetes Association on behalf of Bret Michaels.

"The incredibly positive response we continue to receive through our customer relations department and Snapple Facebook page demonstrates that Bret's Diet Snapple Trop-A-Rocka Tea is more than just a novelty," said Andrew Springate, senior vice president of marketing for Dr Pepper Snapple Group.

For a full list of participating retailers carrying Bret's Diet Snapple Trop-A-Rocka Tea, visit Snapple.com. For more information on Bret, his tour schedule and all of his projects visit http://www.bretmichaels.com.