How Did You Hear About My Business?
This question is very important when it comes to understanding how/ if your business advertising is working. One of the strengths of internet advertising is its ability to allow you to see how your efforts are paying off. Here are two techniques you can use to monitor the effectiveness of your internet advertising.
- Link Shorteners, like bit.ly or owl.ly, allow you to shorten the length of links posted on the internet, but they also provide another, less publicized, feature. They capture information about each instance someone clicks on the link. They can tell how many people have clicked, when they clicked, and from what country. So, the next time you post a link on the internet use a link shortener for that link.
- Web Analytics Software provides very detailed information about how a web site is being used, including how many people have visited, when they visited, their location city, what pages they looked at, how long they looked, how they found the web site, and much more. To use this software you will need to embed it in your web site, usually at the bottom of each page. If you're using a web page design tool, the tool probably has a feature for installing web analytics code. The code is available for free from providers like Google.
The more you know about how your advertising is working the more you can focus your efforts on the techniques that are working and avoid those areas that are not working.
All the best,