Jott Networks: What’s in a name (change)?

What’s in a name (change)?

As the number of services that Jott offers expands, we’ve been faced with
a quandary: can both the overall website, and one of the services, be
called “Jott”? Should we risk customer confusion about what’s included
with what, or do we give each service a separate name?

This wasn’t nearly as easy a decision to make as we thought. We are
going for the latter and choosing “Jott Assistant” as the product-soon-
to-be-formerly-known-as-Jott (eat your heart out Prince). For
existing customers, don’t worry: the product will continue to be the
best mobile productivity assistant around and will continue to improve
all the time, you will just see it re-branded as Jott Assistant here
and there.

An interesting side note - we all believe internally that the name
change raises the bar a bit. We’ve always focused on providing a
quality service that makes your life easier, but now there’s a pretty
direct comparison (an assistant) that we have to live up to. While we
won’t be able to make coffee anytime soon (that’s a skunk works
project that’s testing well in Seattle), our assistant works 24 hours
a day, never forgets, complains or takes sick days, and can be yelled
at without repercussions – all for a few nickels a day.

New customers, if you were looking for “Jott” don’t change the
channel: you’ve found it in “Jott Assistant”. But you should also
check out the free trials of “Jott Voicemail” and “Jott [wait for it]”
– services to help you improve your life and your business.

You’ll notice all of these changes over the next several days.

Thanks a lot!

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