To people businesses and individuals not familiar with SEO, it seems to be a pretty mysterious concept. They often wonder if it’s a one-time thing they can setup and forget about or an ongoing process that requires diligence and hard work.

While it’s imperative you regularly monitor your rankings and adjust your tactics accordingly, there are many core SEO strategies that haven’t changed much over the years. Giving some attention to these fundamentals – along with some minor maintenance – can ensure your site’s optimization for the search engines keeps on working for you.

Below is a 10 minute video from our friends at SEOMoz outlining the three major areas of SEO strategy (i.e. technical, content and marketing) and how you can plan your SEO strategy for the long term.

Elements in these three areas that have remained pretty consistent over the last ten years include:

Techincal: Internal linking, sitemaps (XML/HTML), on-page targeting, clean URLs and canonicalization (no duplicate content)

Content: Uniqueness, value to the user, shareability and viral co-efficient

Marketing: Social web engagement, email marketing, conversion rate optimization, external link attraction, community participation and sales

Watch the video for more explanation of these elements and how their stability allows you the opportunity to future proof your SEO efforts.

SEOmoz Whiteboard Friday – Future-Proofing Your SEO from Scott Willoughby on Vimeo.