Tuaca Liqueur has named Boxing Clever its agency of record for North America. The firm will handle digital and mobile marketing, as well as events.

Leo Burnett has acquired Masius New York, a branch of Masius/Publicis Consultants, to form Leo Burnett Business, a specialty group that will focus on business-to-business advertising and marketing. The venture will combine Masius' b-to-b specialty with Leo Burnett's creative, strategic planning and digital capabilities.

Masius New York, a branch of Masius/Publicis Consultants has rebranded under the Publicis Groupe-owned Leo Burnett to form Leo Burnett Business, a specialty group that will focus on business-to-business advertising and marketing.

Footwear manufacturer Crocs has selected interactive agency Cramer-Krasselt as its global agency of record. The brand will launch a campaign, aided by the agency, early next year. C-K's Chicago office will handle brand strategy, creative, interactive, online, media planning and buying, as well as PR.

Publicis Groupe announced on November 16 the launch of MS&L; Group, a services group that will mix various types of the holding company's firms. MS&L; Worldwide, Publicis Consultants Worldwide, JKL, Winner & Associates, TMG Strategies, PBJS, Relay, Capital MS&L;, Hanmer MS&L;, Carré Noir, SAS, Masius and Publicis Events will make up the division.

Wrigley has confirmed that it has transferred its digital advertising duties to Big Spaceship, EVB and Firstborn. Wrigley had been working with Tribal DDB, Digitas and Agency.com prior to the decision, according to a report in Advertising Age. Digitas confirmed the loss, but declined to comment on the matter. Agency.com and Big Spaceship referred calls to Wrigley.

Wrigley has confirmed that it has transferred its digital advertising duties to Big Spaceship, EVB and Firstborn. Wrigley had been working with Tribal DDB, Digitas and Agency.com prior to the decision, according to a report in Advertising Age. Digitas confirmed the loss, but declined to comment on the matter. Agency.com and Big Spaceship referred calls to Wrigley.

New England Lincoln Mercury Dealers' "Follow Me to Bliss" campaign, Camelback Mountain Resort's postcards, InStyler's affiliate marketing push are features in the November 9 edition of The Work.

Keith Loell, executive creative director at Draftfcb, on New England Lincoln Mercury Dealers' "Follow Me to Bliss" push, Camelback Mountain Resort's postcards and InStyler's affiliate marketing.

DM legend Stan Rapp discusses why the term 'direct marketing' may soon be extinct: " We know the reliance on intrusive TV adv as a dominant force in building brands and sales is fading away. The big question is will interactive — sometimes referred to as digital — become the platform driving the new marketing, or will marketing directly be that platform?" he asks.