John Serra's Notes
Although I’m not very big on reading about the Law of Attraction, yesterday I haphazardly clicked on a link from my Twitter stream, proving that catchy titles are a very important factor in getting people to click-through to your site… I thought a post about the correlation between social media and the law of attraction could be an interesting topic.
Whether your goal is to extend your personal or your business’ reach, social media is one way to achieve the results your are looking for, on this point I agree with the author of the post, but… When it comes to good content attracting the audience you are trying to reach, hmm, maybe, but not exactly. Yes, you will be attracting an audience…
I believe you can be producing good content, but attracting the wrong audience. I agree that good content that helps others with gain you karma points, which in turn will translate into more followers, but depending on the lingo you are using in your social media efforts (or seo campaigns for that matter), you might be helping the wrong set of people.
The actual keywords that you target, or at least should be aiming to use in your content, will speak to certain audiences, and alienate others. So, even if your content is great, you won’t be speaking to the right audience unless you are speaking their lingo. An easy example from my own life would be my talking about and creating content around the phrase “polystyrene foam packaging” or “polystyrene food packaging”. Not many people will know what I’m talking about, and much less will be interested. If I choose to use “disposable plates” or “foam trays” though, or even “paper plates” (the kind we all buy from the supermarkets), we all know what I’m talking about. In my expeience, with the first set of phrases, the only people I might attract are people looking for the machines or the raw materials to produce the disposable trays, and the second set of phrases are what is used in the retail market. If I wanted to speak to the B2B market for the above mentioned products, I would go ahead and call them “meat trays” and “poultry trays“, so the meat packers and the poultry packers of the world would know what I’m talking about.
You might want to read the following post, “Gaining a Competive Edge By Optimising for Colloquialisms“, to gain more insight. In the post the author talks about talk about marketing internationally from a search engine optimization standpoint, but uses the example of American English and British English. Thanks to the different idioms and phrases, they become two very distinct languages, yet they are both English. This of course, is a very obivious difference in the two markets languages. While using social media or search engine optimization, knowing you target markets lingo will give you a better chance of attracting the audience that you were wishing for in the first place.
Then again, Rand Fishkin states that good content is not enough to attract an audience. In his post, “Great Content Equals Great Rankings, Right? Wrong.” he documents a conversation he had with Chris Dixon regarding one of Chris’ posts. As you can read for yourself below, he believes that good marketing and networking skills are what is needed to get the necessary links which provides the distribution to gain your coveted audience.
CHRIS: Rand – totally agree re links. But isn’t getting links primarily about creating great content?
Read the article you link to btw and am in complete agreement.RAND: Tragically, at least in my experience, the answer is a resounding no. Great content is easily missed by the web’s link-heavy audience, while some pretty crummy content that’s been marketed well (or made the right connections or comes from the right sources) will tend to overperform.
I hope you can forgive me for giving into the temptation and using this opportunity to throw some self serving links in there, nonetheless I do not believe they take away from the point I was trying to make. I would love to hear your opinion and/or cases where knowing the special lingo of your market has gained you a competitive advantage in the comments…
via mintsocial.comSocial Media and the Law of Attraction
I had the distinct honor and pleasure of presenting on Social Media and the Law of Attraction at The Bob Proctor Matrixx event this past weekend. What a first class operation this is that attracts top level businesses from all over the world to get together for 6 days to learn and strategize on how to grow personally and professionally.
If you are familiar with The Secret, than you are familiar with Bob Proctor and The Law of Attraction. It is interesting how social media and the law of attraction are so similar. Afterall, social media is all about attracting like minded individuals and businesses to build your network. I think the misconception is that social media is more about personal interests than business interests. This is where the law of attraction kicks in. If you think social media is all about personal interests, than you will most likely treat it this way and your social media efforts will yield results that are more personal…based on your interests. However, if you want to leverage social media to grow your business, than this is excatly what will result.
It all comes back to one simple principle; the content you publish will attract the audience you are trying to reach. If you want to talk about what you ate and where you are, there are people online that not only care about this, but will also want to connect with you. Isn’t that cool? Well, since social media is our business, we are more about business tactics and strategies for promoting businesses online and it does go back to your content…good content for the good of the people (offer solutions to questions and problems without being too pitchy about your business). However, the law of attraction does kick in again, in that, you will attract more business the better your content is for helping out others. Be a giver and the fruits of your efforts will come back tenfold.
It is so easy deciding to exist or not to exist on social media with the 5 questions below:via burcutuzun.blogspot.com* Responsibility, time management and investment are needed for social media existence. Do you have enough resources?
* Will you be able to ignore the unfair reviews, the complaints of a customer, who could not take what he wanted from other channels? Or will you start crying?
* Did you notice that to connect with the people who has experiences with your brand has more advantages than trying to catch new ones?
* Are you serious about crises management?
* Do you have a serious online road map? Or you just move and see what happens?
If you say “no” to one of these 5 questions, just stop and be a televiewer of the social media. Be sure that you will learn so much as a viewer. Just be a good televiewer and listener.
Even if you say no to any of the 5 questions, can you really afford to stay on the sidelines of social media?
In the meantime the unfair reviews remain out there unanswered for new prospects to read and judge you by them, and your customers that simply wanted to complain and get some relief, feeling that they are not being heard, get louder and louder.
I agree with the questions… but I believe that if you are a business owner and answered no to any of them, your only solution is to get cracking and figure out what you are suppose to be doing. At the very least outsource it… Social media and its effects on your business are not going to go away…
The pictures start out from the far side of Ilica Beach. The far side only because I live on the other side.. Then I crossed over to Alacati and snapped some shots of the bay and its surrounding.
In the last three pics are the little market where I bought the newpapers, some breakfast from the bakery, and of course our parked vehicles.. 
I have been wondering ever since the news broke.. Why doesn’t anyone write about the Friendfeed user base. I realise that Facebook acquired great talent with this purchase, but I believe there must be some value to the user base as well. After all, the users who are more active either don’t like Facebook, or use it in a very different way (to communicate with family and friends). Yet Facebook, with its goal to open up more and more, will also need to pull more users like Friendfeed’s user base. The active participants at least, the ones who comment (not just likes) on at least two or three posts a day. I personally haven’t been hanging out on facebook that much lately, mostly because I don’t find the kind of engagement that is present on Friendfeed. Yet!?
State Of FriendFeed: 14 Things You Probably Don’t Know
via HubSpot’s Inbound Internet Marketing Blog by Dharmesh Shah on 8/19/09
If you’ve been following the tech news, you’ve probably heard that FriendFeed (the social media aggregation tool) was acquired by Facebook recently. The deal itself seems to make sense. 
I’ve been working on analyzing some FriendFeed data (as part of my larger project of building free social media measurement tools). The following are the some quick highlights of what I’ve found. This is based on a somewhat random set of 80,000+ users and 420,000+ posted items aggregated into FriendFeed. I think the dataset is reasonably large, but I didn’t apply much statistical rigor here so the stuff below is for curiousity/amusement value only.
14 Fun Facts About FriendFeed
1. The top sources for items being pulled into FriendFeed (in order): Twitter, Google Reader, delicious, Facebook, bookmarklet, Flickr, Tumblr, YouTube, digg, and StumbleUpon.
2. On average, active FriendFeed users have connected their account to 6.1 external services. This is higher than I would have thought. Clearly, those that are using FriendFeed are spending the time to configure their account.
3. 73% of active FriendFeed users have connected their accounts to Twitter. Among all the services supported by FriendFeed, Twitter is by far the most popular.
4. 41% of users have connected to Facebook.
5. 40% of users have connected their account to a blog. Seems a lot of people are using FriendFeed to publish articles from their blog.
6. 29% have connected their FriendFeed accounts to Flickr.
7. 24% of users have connected to digg.
8. 23% of users have connected to LinkedIn
9. 18% of users have connected to Google Reader. I was surprised at how many people have connected their Google Reader accounts. This is a relatively non-promoted feature and you’d really have to go looking for it to find it and use it. I’m guessing FriendFeed users are much more sophisticated than the average user — even the average social media user.
10. Of the users that have connected their Twitter accounts, about 69% of them have the same username on both FriendFeed and Twitter.
11. The following are the users with the highest number of subscribers:
- scobelizer (Robert Scoble)
- evhead (Evan Williams)
- laughingsquid (Scott Beale)
- davew (Dave Winer)
- loic (Loic Le Meur)
- chrisbrogan (Chris Brogan)
- steverubel (Steve Rubel)
- timoreilly (Tim O’Reilly)
- guykawasaki (Guy Kawasaki)
- bret (Bret Taylor — co-founder of FriendFeed)
- jowyang (Jeremiah Owyang)
- cnnbrk (CNN Breaking News).
Not many big surprises. Interestingly, only 2 of these power users are from the east coast (Steve Rubel and Chris Brogan), most are from California.
12. On average, users have 186 subscribers and subscribe to 128 people. If you’re a bit surprised that the number of subscribers is higher than the number of subscriptions, don’t worry — I was too. I have a theory as to why this is, but I need to do more analysis to prove it or disprove it.
13. The average number of comments on a FriendFeed item is 0.31 (basically, one comment for every 3 items).
14. On average, users have joined about 4 rooms. Less than half of the users have joined any rooms (but those that have, join 8.3 rooms).
Are you a FriendFeed user? Does the recent Facebook acquisition impact how (or if) you’ll use the application?
Upate: Found an issue in the software that was getting stuck on certain users. Fixed now (I think) and Robert Scoble has now claimed the top of the list in terms of most subscribers. Sorry Robert — thanks for stopping by.
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via http://sharisaxisoutthere.Great summary of social media’s today..
Posted via web from John Serra
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