Campaign for a Commercial-Free Childhood's Notes
Study finds that the more watched, the more aggressive the behavior.
Childrens television networks show 76 percent more food commercials per hour than other networks and most of them are for high-fat, high-sugar foods, according to a new study.
The food industry is spending millions of dollars on slick digital marketing campaigns promoting fatty and sugary products to teenagers and children on the Internet, on cell phones and even inside video games -- often without the knowledge of parents.
Kellogg is being called to task by critics who object to the swine flu-conscious claim now bannered in bold lettering on the front of Cocoa Krispies cereal boxes: "Now helps support your child's IMMUNITY."
Rep. Dennis Kucinich sent a letter to congressional colleagues announcing that he plans to propose legislation that eliminates the tax deductibility of advertising directed at children.
MediaPost Commentary: "Disney should dump Baby Einstein. It's a loser in ways far more important than money."
A family doc near San Francisco encourages members of the AAFP to resign in protest of the organizations alliance with The Coca-Cola Co., saying: This is reminiscent of when the tobacco industry enlisted doctors to endorse cigarette brands as mild.
While racy Halloween costumes are nothing new, these costumes are for young girls, and many of them are available starting in 4T.
Baby Einstein says, "We have not claimed that we are educational." But an examination makes clear that Baby Einstein has built its brand on the premise that its videos have educational benefits for babies and toddlers.
Consumer Psychologists recommend that marketers of adult-oriented products such as perfume, cosmetics and toiletries begin targeting children before they turn five in order to build lifetime brand recognition.