The Latest Wave of Media Apps to Add to Timeline
by Justin Osofsky, Director of Media Partnerships
Since we announced the first round of new timeline apps built with the Open Graph at f8, we've seen quick adoption from media companies of all sizes from around the world. These sites have built engaging web and mobile experiences to help people discover news and content through their friends and add their favorite articles and videos to their timeline.
As media organizations build new timeline apps, initial results show significant increases in traffic and engagement, while allowing media sites to reach new - often younger - demographics.
Today we're announcing the latest timeline app launches:
- CBS Local: Los Angeles and New York
- The Daily Show
- Huffington Post
- MTV News
- Sporting News (launching in March)
- TODAY Show
Today's launches join existing apps ranging from the Guardian's social news app to Washington Post Social Reader. These apps create new ways for readers to discover content, while giving publishers the opportunity to reach new audiences. They're built around news and content people care about and identify with and provide easy ways to control the social experience.
Highlights from existing media sites:
- Yahoo!: Over the past 3 months, more than 25 million people have opted in to Social Bar, and 2 million people are using it every day. Younger users, aged 18 - 34, are the most active.
- Rockmelt: Rockmelt users are adding 14 new articles every day through the social browser, driving 20% new traffic and new users to the site.
- The Guardian UK: Since launching at f8, the app has been installed over 5 million times. Over half of the app's users are 24 and under, bringing the Guardian to a traditionally hard to reach audience.
- Digg: Since Digg Social Reader launched, their page views are up 35%. They've seen a 2X increase in the number of monthly active users of their app, a 4X increase in weekly active users, and a 3X increase in daily active users.
We look forward to seeing more media apps come to timeline - giving media organizations new ways to connect with their readers and distribute their content to new audiences.