July 30, 2012 at 8:40am

Los Angeles has been named the host city for the Electronic Entertainment Expo (E3), the world’s leading computer and video game event. The joint announcement was made by the City of Los Angeles and the Entertainment Software Association (ESA, which owns E3, to keep the premiere video game trade show in Los Angeles for another three years.


The 2012 conference, which was held at the Los Angeles Convention Center from June 5-7, resulted in 30,000 total hotel room nights with a $40 million citywide economic impact, according to the Los Angeles Tourism & Convention Board. The 2013 conference is expected to generate $40 million in economic impact and will take place June 11-13, 2013. Dates are not yet available for the events in 2014 and 2015.


“It is a privilege that Los Angeles will continue to host E3,” Mayor Antonio Villaraigosa said. “Los Angeles is the birthplace of E3, and by returning year after year, it continues to keep the City at the forefront of technology.”  


At the 2012 show, Mayor Villaraigosa led the ribbon-cutting at the opening ceremony at the Los Angeles Convention Center and joined representatives from AEG to meet with the leadership of ESA. Councilwoman Jan Perry also presented a City proclamation to Michael Gallagher, CEO of ESA, proclaiming June 3-9, 2012 “E3 Week.”


“Not only is E3 important for the technology and video game industry, it’s also important for tourism,” said Mark Liberman, President and CEO of Los Angeles Tourism & Convention Board. “With approximately 200 exhibitors attending this past year plus the 45,000 attendees, we recognize that all eyes are on Los Angeles during the event and our hotels, restaurants and transportation partners are appreciative of the business gained as a result.”


"The Los Angeles Convention Center is ecstatic to welcome E3 to Los Angeles for 2013-2015,” said Phillip Hill, CEO, Los Angeles Convention Center.  “E3 defines and shapes the future for the videogaming industry, and we are honored to partner with E3 in the continued growth and global impact of such an incredible event."


E3 was first held in Los Angeles in 1995, and 2013 will mark its 17th year in Los Angeles. The convention, which is owned by ESA and produced by IDG World Expo, has grown to be one of the country’s most anticipated trade shows, showcasing cutting-edge technology and drawing tens of thousands of computer and video game professionals.


“It was the true collaborative efforts and partnership between the City of Los Angeles,  Los Angeles Tourism & Convention Board, Los Angeles Convention Center, hospitality industry, AEG and other stakeholders with the Entertainment Software Association that gave us the ability to negotiate this significant three year extension with one the City’s most important conventions,” said Timothy J. Leiweke, President & CEO, AEG.  “Show’s like E3 that bring jobs to our City and generate more than $40 million for our economy are critical, now more than ever, to Los Angeles.”


The trade-only event is open to credentialed industry professionals such as software developers, buyers, retailers, programmers, distributors, entertainment industry representatives, financiers, venture capitalists, imports, manufacturers, educators, and analysts.