SmartBrief, Inc.: Wheeler on the media industry
Wheeler on the media industry
An interesting piece by our esteemed chairman: http://ow.ly/nWrp “Unscarcity” has redefined the media business. Instead of longing for the return of the Good Old Days of “It’s my content and you’ll pay for the privilege of knowing it,” the horizon is full of opportunities for media leaders who seize upon virtually cost-free distribution, welcome the plethora of voices that creates, and bring their editorial skills to a world deluged with information that needs to be quickly sorted and delivered on the reader’s terms. The name of the game is how to make money out of abundance, not how to maintain scarcity."


