The Big Lebowski is now available on Facebook as a "Social Theater" experience
The Big Lebowski Fans Will Have the Opportunity to Rent the Cult-Classic While Engaging with Friends
Click here to experience the "Social Theater" http://on.fb.me/qLu4vk
LOS ANGELES, CA, August 18, 2011—Universal Pictures announced today that it is offering one of Hollywood’s most celebrated pop-culture phenomena, The Big Lebowski, for rent directly through the movie’s Facebook fan page.
Long-time fans and first-time viewers alike can be a part of the supreme Lebowski experience by renting the film through Universal’s new “Social Theater” application which will allow fans of the wildly popular film to rent, view and interact with the movie through its official Facebook page (http://on.fb.me/qLu4vk). The debut on Facebook complements the film’s high-definition release on Blu-ray™ in stores now.
The film will be available for 30 Facebook Credits ($3) for a 48-hour rental window and is available to consumers in the United States. The Big Lebowski is rated R and can only be rented by Facebook users who are at least 17 years of age.
The Social Theater application integrates social features into all aspects of the movie rental experience, leveraging Facebook’s powerful community features to spread the word, offer a coupon and enhance the viewing experience. While watching the film, consumers will have the ability to “like” and comment on memorable quotes and scenes, as well as see comments that friends and other The Big Lebowski Facebook fans have made while watching the movie. In addition, users who rent the film will be able to pass along a $1 discount off the rental for up to five friends through Facebook’s “Buy With Friends” platform. Social discovery features allow fans to share their favorite clips, quotes and comments on the movie with their friends.
NBCUniversal worked with Milyoni, a leading developer in F-commerce, who created the Social Theater technology offering movie lovers a unique, engaging, social viewing experience on the Facebook platform.
About The Big Lebowski
From the Academy Award®-winning Coen brothers, The Big Lebowski is a hilariously quirky comedy about bowling, a severed toe, White Russians and a guy named…The Dude. Jeff “The Dude” Lebowski doesn’t want any drama in his life…heck, he can’t even be bothered with a job. But, he must embark on a quest with his bowling buddies after his rug is destroyed in a twisted case of mistaken identity. Starring Jeff Bridges, John Goodman, Julianne Moore, Steve Buscemi, Philip Seymour Hoffman and John Turturro, experience the cultural phenomenon of The Dude. The film was directed by Joel Coen, written by Ethan Coen and Joel Coen and produced by Ethan Coen.
Fans who purchase the Limited Edition Blu-ray™ in stores today will get the ultimate high-definition experience along with all-new bonus features, a digital copy of the film and special collectible hardcover book.