Politico, Facebook Team Up to Measure GOP Candidate Buzz

January 12, 2012 at 7:16am

WASHINGTON, DC - January 12, 2012 - POLITICO is joining forces with Facebook to offer its readers an exclusive look at the conversation taking place on the social networking site about the Republican presidential candidates ahead of South Carolina’s crucial primary on Jan. 21.


Facebook will measure mentions of the candidates in U.S. users' posts and comments as well as assess positive and negative sentiments expressed about them. Facebook’s data team will use automated software tools frequently used by researchers to infer sentiment from text. This aggregate information will be exclusively available on POLITICO with analysis by its journalists. The first set of data can be found here.



“Social media has forever changed the way candidates campaign for the presidency,” said John F. Harris, editor-in-chief of POLITICO. “Facebook has been instrumental in expanding the political dialogue among voters and we couldn't be more excited about the opportunity to offer our readers a look inside this very telling conversation.”


As a part of the partnership, POLITICO and Facebook will also survey voting-age users in South Carolina on a daily basis. POLITICO’s editorial team will write the questions and publish the survey results on POLITICO the following day. The results will also be available on POLITICO’s official Facebook page as well as on U.S. Politics on Facebook, Facebook’s hub for campaign 2012 information.


"This highly competitive primary season has demonstrated that technologies like Facebook enhance the connections and conversations that are happening every day between voters and the presidential candidates,” said Joel Kaplan, vice president of U.S. Public Policy at Facebook. “Whether they are voting in early primaries, or just talking about the election, the candidates, and the issues with their friends and family, millions of Americans are actively engaged in the 2012 campaign. We’re pleased those conversations are happening on Facebook and that leading news sources like POLITICO are helping drive healthy discussion and debate.”  


POLITICO is a nonpartisan, Washington-based political journalism organization that serves as the one-stop shop for the fastest, most in-depth coverage of the president, Congress and the 2012 presidential race. POLITICO’s journalists break news and drive conversation about the White House, Capitol Hill and Washington lobbying, plus the intersection of politics with Wall Street, the media and personalities.


Founded in February 2004, Facebook's mission is to give people the power to share and make the world more open and connected. Anyone can sign up for Facebook and interact with the people they know in a trusted environment. Facebook is a privately held company and is headquartered in Menlo Park, Calif.