Snapshot: The Day After Election Day

November 3, 2010 at 6:47am

The Big Picture:


Election Day 2010Election Day 2010Did Facebook popularity help in predicting Election Night winners? An early sample of some of the hottest House and Senate races bodes well for the world's largest social networking site. The Facebook political team's initial snapshot of 98 House races shows that 74% of candidates with the most Facebook fans won their contests. In the Senate, our initial snapshot of 19 races shows that 81% of candidates with the most Facebook fans won their contests. The U.S. Politics on Facebook Page ( will offer more comprehensive coverage later today. Stay tuned.


Additional Insights:


On Election Day, users over age 18 were able to click an "I Voted" button and post a story to their Facebook wall telling their friends that they voted. More than 12 million people clicked the "I Voted" button yesterday compared to about 5.4 million in 2008.


Facebook's Randi Zuckerberg, ABC's David Muir, at the ASU townhall.Facebook's Randi Zuckerberg, ABC's David Muir, at the ASU townhall.For seven hours (7 p.m. - 2 a.m. ET) ABC News and Facebook paired up for a live town hall from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. The show. which was anchored by ABC News correspondent David Muir, Facebook’s Randi Zuckerberg, and ASU student Natalie Podgorski, was available on a special ABC News/Facebook town hall application ( on and


During the show, Facebook rolled out some never-before-seen social metrics and offered opportunities for unique audience engagement.


· Hosts took the pulse of the Facebook community – and their live town hall audience - on topics like healthcare, immigration, the economy, the environment, and gay marriage.

· Facebook “like” comparisons helped viewers easily see which candidate in a given race was more popular on Facebook.

· One feature illustrated which candidates or issues were generating the most buzz on Facebook at a given time.

· Another feature allowed the hosts to compare two different issues or two different candidates to see which candidate or issue Facebook was buzzing about most

· A giant Facebook buzz wall showed how the hottest Senate, House, Governors races stacked up on Facebook and who was generating the most buzz.

· A map created by the independent blog color-coded each state in the nation -- red or blue to find out which way Facebook was leaning.


Facebook also offered a Polling Place Locator (, an application that let users find out where they could vote. The app was developed with data from the non-partisan Voting Information Project ( and was built by the app developer Involver (