Other Side Group Listen to social networks - but take action too [BusinessWeek)
www.businessweek.com
Small businesses can gain tremendous branding and sales benefits from launching social media marketing programs—and it’s not even that hard or costly. After all, the first step to get in on ...
Other Side Group Some thoughts on the value of reputation from Conversation Age
www.conversationagent.com
A few days ago, I published the chart you see in this post on Twitter to highlight how one of my favorite brands, Nutella, has the best global reputation across the board. The Reputation Institute, which ...
Every marketer struggles with this idea; if they don’t then they should. How do we know what our target audiences would respond to? What if we have multiple target audiences, how do we engage each without alienating the others? ...
Other Side Group Great insights from alumni futures on how alumni view solicitation from their alma mater
www.alumnifutures.com
This is a short work week in the United States, thanks to the annual Thanksgiving Holiday. So instead of laying a heavy trip on Alumni Futures' readers, I'll just share a few of the occasional alumni-related postings seen on Twitter....
Other Side Group 7 Inputs to a Social Media Strategy, great post by Adam Cohen. Anything else to add?
adamhcohen.com
Building a social media strategy is not something that can be whipped together overnight. For context, any company that is looking to develop a strategy for
Other Side Group How much control should you have over your content channels [iMedia Connection]
www.imediaconnection.com
Traditional advertising doesn't work when consumers have complete control over what they watch, read, and listen. Here's why controlling your own media channel will help you break through.
Other Side Group A few great bloggers to follow if you're a non-profit (from Nonprofit.org)
nonprofitorgs.wordpress.com
Last week I asked the followers of @NonprofitOrgs to nominate their favorite nonprofit bloggers. The list below is the result of that “Tweet Out”. Some on the list are very known in the nonprofit ...
Sami Ben Gharbia passed along a good link on Twitter about how you can never have too many graphics in your data representations. The CNN article focuses on government and organizational data, which, to date, has been considered highly useful, but pretty boring. Where is this trend going...
Other Side Group A great case study on how Wildlife Direct used social media for its fundraising efforts [via Beth Kanter
The Right Way to use Social Media for Fundraising: Wildlife Direct - Beth's Blog: How Nonprofits Can
beth.typepad.com
Paula Kahumbu, Wildlife Direct and PopTech Fellow 09 Last week I wrote about a pair of surveys that looked at social media and nonprofits. One came to the conclusion that social media was a waste of time; the other talked...
Other Side Group Social media marketing goes hand-in-hand with search and PR
www.clickz.com
At SES Chicago, the top thought-leaders in search marketing and public relations will examine social media's impact.
6 November episode of HubSpot TV discussing social media news, DigiActive/digital activism and Girls in Tech. You can get the full show notes on the HubSpot Blog...
Other Side Group Where has media gone in the past several centuries? [via MediaShift]
www.pbs.org
Sergii Danylenko and Anna Prymakova asked me to speak about "changes in media over the past five years" at MediaCamp Kyiv last week. It's a pretty standard topic of discussion for me, but I felt that it would be more interesting and more useful to look at changes in media over the past 550 years. .....
Other Side Group Splurb Surfaces The Most Popular Links Across Social Media Sites [via TechCrunch]
www.techcrunch.com
There are many sites that show trending links across the web including TweetMeme, Topsy, and Bit.ly. Recently launched splurb is now in the ...
I’m going old school this week to rant about something I actually haven’t faced in awhile but that is beginning to crop up again and drives me nuts. Meetings. Meetings about meetings. Being in meetings and having someone suggest, maybe we should schedule a meeting to discuss this. Really? We...
Other Side Group Some thoughts on using social media to fundraise:
nonprofitorgs.wordpress.com
Since the popular Facebook fundraising App Causes was built using GuideStar’s database of nonprofits in the United States and Canada, only nonprofits in the U.S. and Canada can utilize Causes’ fundraising tools. ...
