OTX

OTX A Google Retail Advertising Blog post today entitled “Trend To Watch: Consumers Start Early, End Late” looks into how the historic online growth rate for the 2009 holiday shopping season translated at the consumer level (2009: $29 billion in online sales, the first $900 million day in ecommerce history, 20% growth in B...lack Friday searches.) Throughout the holiday season Google tracked consumer research and purchase behavior and the results revealed a trend to watch in 2010: Consumers start early and end late. By the end of August 2009 almost half of holiday shoppers had begun shopping and over a third had started purchasing. On the other end of the spectrum, just 5 days prior to Christmas, many had yet to begin shopping or purchasing. This data reveals that the shopping cycle is longer than expected with a large portion of shoppers researching far in advance but more comfortable waiting until the last minute to finish up.

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googleretail.blogspot.com
The online holiday shopping season was a season of historic highs: $29 billion in online sales, the first $900M day in e-commerce history, 20% growth in Black Friday searches, and an even more impressive ...
OTX

OTX Google (partnered with BabyCenter) joined forces with OTX & Sterling Brands on a study entitled “The Four Truths About Moms and Search.” You can review the study by clicking the link below.

docs.google.com
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OTX

OTX 3 next-generation research companies - OTX, BrainJuicer & Communispace - will again co-host another FastForward event on 2/11 in London @ the fab Science Museum. This interactive sharing event will provide a unique opportunity for all to engage in conversations with colleagues who are transforming how brands connect w...ith consumers. The sessions will be provocative and will challenge and inspire all about the possibilities for the future. Federico Trovato|Vice President Consumer & Market Intelligence at Philips Consumer Lifestyle is the guest client speaker. Ian Wright|Managing Director OTX Europe will also present: “How Market Research Can Evolve.” Plus John Kearon CEO|BrainJuicer and Diane Hessan|CEO Communispace will present. (This event is currently sold-out.)

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fastforwardlondon.eventbrite.com
BrainJuicer, Communispace, and OTX Research presents Fast Forward London -- Thursday, February 11, 2010 -- London, UK
OTX

OTX Ready to Roll! Eight OTXers will take part in next week’s 2010 NYC Bowling for Breastcancer.org event. OTX is a Lane Sponsor for the Thursday 2/11/10, 6pm-10pm event (at the Lucky Strike Lounge & Lanes in New York City). This fundraiser was organized by a “who’s who” roster of media and advertising professionals. 500 l...eading marketers and advertisers from the New York area are expected to attend. The eight OTX bowlers (Hillary Ingber/Team Captain, Nicole Jones, Erik Lubeck, Nancy Meyer, Andrea Goldstein, Megan Donnelly, Yvonne Damm and Alexandra Frankel) have set a team goal to raise $1,000. Why not support them and their fight against breast cancer by making a pledge via the OTX team’s ‘Make a Pledge’ page: http://support.breastcancer.org/site/TR/CommunityEvent/NYCBowling?team_id=1410&pg=team&fr_id=1160. So hat’s off to OTX for supporting this cause, and retro shirts and funky shoes on to the OTX Bowling For Breastcancer.org team.

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support.breastcancer.org
breast cancer nonprofit organization donations
OTX

OTX The Knot Inc. Celebrates Record Growth for New Lifestage Brands in 2009. The company’s lifestage-focused consumer has become an increasingly relevant target for advertisers. According to a recent study fielded by The Knot Inc. and OTX, the core audience of The Knot — a subset of the important 18- to 34-year-old female ...US population which represents almost 30 percent of the total population — go through wedding, nesting and having a baby within a few short years.

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www.forbes.com
BusinessWire - The Knot Inc. (NASDAQ: KNOT), the premier media company devoted to weddings, babies, and everything in between, celebrates the completion of the company's first year of active membership across its network of lifestage brands and confirms record growth for the newest properties.
OTX

OTX After evaluating 75 research partners, OTX won the "Del Monte CCSI Supplier of the Year" award! Some of our work was highlighted (Awareness and Usage studies; Print, Package, and Radio testing) – but the testimonials they shared put an added little spring in our step today: "OTX is more than a supplier but a true partn...er" "Great report quality" "Their customer service is unparalleled" Thank you Del Monte.

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February 2 at 9:24am
OTX

OTX Shelly Zalis on the impact of Ipsos' acquisition of OTX "I've never accepted that 2+2 = 4 or even 5. Here, 2+2 = 22."

January 28 at 10:18am
OTX

OTX Founded in 2000 and today the 18th largest market research company in the US, OTX is acquired by Ipsos.

www.ipsos.com
Jean-Marc Lech and Didier Truchot, Co-Presidents, announce today that Ipsos has signed an agreement to acquire 100% of OTX Corporation (OTX - Online Testing Exchange), a fast growing online consumer research firm.
OTX

OTX OTX Game Tracking Charts Launched for EMA (Entertainment Merchants Association) Members (game industry data supplied by OTX's GamePlan Insights tracking).

www.entmerch.org
The trade association of the home entertainment industry, with a mission to promote, protect, and provide a forum for all those paricipants in the home entertainment industry.
OTX

OTX Here's The SoCals on "The Sing-Off" performing 'Somebody To Love' http://www.youtube.com/watch?v=XU4lCyNh6nA and here they are singing 'Hazy Shade of Winter' http://www.youtube.com/watch?v=bEcKhJ2vRLU (Lucy's photo included below so you can recognize her on the street now.)

OTX

OTX Staffer Lucy Jackson from the OTX Los Angeles office has been missing work - cause she's been singing with The SoCals on NBC's "The Sing-Off." So no worries, Lucy, we've got you covered. You go girl!

www.youtube.com
The SoCals perform a medley of Journey songs. Check out the other performances from "The Sing-Off"! Episode 1: http://www.youtube.com/view_play_list?p=82B81BCA7D7DF094 Episode 2: http://www.youtube.com/view_play_list?p=D8C7E54E24E735F2
Marni Schofield Hirschorn
Marni Schofield Hirschorn
Lucy's voice is FABULOUS! I hope they win!!!
December 17, 2009 at 2:51pm
Claire Rosen
Claire Rosen
Way to go Lucy!!!
December 17, 2009 at 5:24pm
OTX

OTX

OTX Advanced Survey Technology – CORTEX – Says Microsoft’s Silverlight Poised to Reach Major Threshold. Victoria’s Secret Online Fashion Show Coincides with Jump in Silverlight Penetration to Nearly 50% of All Personal Computers in the US. Los A...
OTX

OTX Google’s "The Four Truths about Moms and Search", completed in partnership with BabyCenter and conducted with OTX Research and Sterling Brands, delves deep into the role their search engine plays in the lives of moms. The link below will take you to the full Google docs presentation.

The Official Google CPG Blog highl...ights findings from "The Four Truths About Moms & Search” here: http://bit.ly/5pex86.

And here's a Biz Report article “Moms consider Google their BFF” that briefly discusses the study: http://bit.ly/6LKG81

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docs.google.com
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OTX

OTX New York Times ‘Carpetbagger’ blog covers launch of OTX and mPRm’s CFX - Critical Focus Exchange.

carpetbagger.blogs.nytimes.com
A new service aims to take advantage of the expertise of all those laid-off film critics.