OVO™ is a creative consultancy that specializes in naming, brand identity and strategic design for businesses seeking to launch, grow or reinvent themselves. Recognized for their deep knowledge of brand positioning and a true advisory approach to client service, OVO provides brand identities from concept to execution for clients in a broad range of industries. The company’s strategic branding expertise spans all design disciplines from brand management, to naming, brand identity, advertising, collateral and interactive design. OVO’s founding philosophy is centered on design as a functional, relevant, compelling and clear cornerstone of serious brands.
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Services we offer:
Brand Management
OVO facilitates, organizes, and directs your marketing from a holistic branding perspective. This “Brand Management” means that we strategically conduct all the minutia of administering and implementing your brand marketing with the strength and sustainability of your brand in mind. From consulting to copywriting, and strategy to suppliers, OVO will act as your brand advisor and liaison. Through this partnership we are able to build lasting value for your company, maintaining creative, consistent messaging across all brand communication.
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Naming:
Naming is the first and most direct reflection of your brand's personality, culture, promise, and purpose. Visual, aural, and semantic attributes of the brand name drive creative direction of positioning, identity, and subsequent visual expressions.
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Identity:
Identity is composed of the consistent, fundamental visual characteristics of a brand, including a trademark, color palette, and typographic system. These fundaments provide the cornerstone for identifiable communication across all media.
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Advertising:
Advertising expounds upon the brand identity and allows for extended creativity and use of short-term messaging. Because of its inherent immediacy and reach, advertising is a powerful channel for brand growth.
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Collateral:
Collateral is the extension of visual identity onto printed marketing materials. Layout, texture, and imagery reinforce and further define the brand, providing a more focused interaction with the consumer.
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Interactive:
Interactive design, a blending of both collateral and environmental design sensibilities, is an increasingly important touch point for most brands. Economy and freedom permit variety, while real-time interaction clarifies brand pacing and tone.
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Clarus™ Research:
Clarus is our unique, qualitative research methodology used in concept testing. Applied to brand naming, positioning, trademark, or campaign creative, Clarus establishes clarity, quality, connection, and resonance within the market.
Download an overview of Clarus:
http://www.brandsbyovo.com/downloads/ovo-clarus-overview.pdf
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