RESEARCH SHOWS...

Reach:

71% of an audience consisting primarily of buiness people reported having received a promotional product in the last 12 months. Of this group, 34% had the item on their person.

Recall:

76% of respondents could recall the advertiser's name on the product they had received in the past 12 months. In comparison, only 53% of the same group could recall the name of a single advertiser they had seen in a magazine or newspaper in the past week.

Impress:

52% of respondents did business with the advertiser after receiving the promotional product.
52% of participants reported their impression was more favorable after receiving the item.

Information acquired from the Promotional Products Association International