www.addiscreson.com
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- Founded:
- February 25, 1984
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2 of 12 albumsSee All
Thanksgiving 2009Created about a month ago
25th Anniversary PartyUpdated about 3 months ago
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Addis Creson The Dark Side of Brand Names by Tom Parrette: http://bit.ly/176Js5
bit.ly
Political correctness—and the scrutiny of language it spawned—might not be the cultural neurosis it was in the early 90’s, but we’re still sensitive to it. Except when it comes to certain brand names. These names, like all brand names, are able to acquire their own meaning and associations over time...
Addis Creson We're very proud to have partnered with Firefox to create this brand video. Happy 5th Birthday Firefox! http://bit.ly/Fx5yr3 #Firefox5
Addis Creson We have two new puppies in the office! A vizsla and a flat coat retriever. Pictures soon....
Addis Creson What do naming gurus think of Barnes & Noble's Nook e-reader? Check out our opinion in the comments section. http://bit.ly/3hMxXj
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Techies will no doubt pore over the machine's specs. Branding types will be more interested in the name.
Addis Creson
A few more pictures from @Liba Falafel Truck
http://www.facebook.com/album.php?aid=12
Photos:8
Addis Creson
Branding Better Place: Building an Electric Vehicle Movement
http://www.fastcompany.com/blog/alissa-w
www.fastcompany.com
Designers Accord
Addis Creson Tom's latest article: What a Shortened Name Says About a Brand. "The Hut" "The Shack" "Ask Chuck" and more.
What a Shortened Name Says About a Brand | Ads of the World: Creative Advertising Archive & Communit
adsoftheworld.com
Two name changes—or more correctly, modifications—have received attention in the media and branding worlds recently. Pizza Hut has announced that its boxes and select locations will carry the name “The Hut,” and RadioShack plans to unveil new creative
Addis Creson
Tom Parrette's original article "It Will Always Be The Sears Tower." http://www.brandlandusa.com/2009/07/21/i
www.brandlandusa.com
How place names represent brands Anyone who names things for a living will tell you a name is simultaneously the most important and least important signifier
Addis Creson Ad Pulp: http://bit.ly/jRpvj Willis Tower? That's Like Calling Deep Dish "Cheezy Pizza." Check out Tom Parrette's opinion.
Willis Tower? That's Like Calling Deep Dish "Cheezy Pizza" - Advertising and Marketing Blog - AdPulp
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The corporate naming game has run amok for years, but the recent name change from "Sears Tower" to "Willis Tower" in Chicago has touched a nerve. Or 96,814 nerves, as the case may be--that's how many people on Facebook don't like the idea.
Addis Creson
The Great Brand Name Risk by Steven Addis: http://www.brandlandusa.com/2009/07/31/t
www.brandlandusa.com
A noted branding expert tells what company executives should consider when they are picking a brand name for their company.
Addis Creson Addis Creson volunteers with Rosa Parks Elementary School: http://www.addiscreson.com/blog/?p=697
www.addiscreson.com
