Will the skillful use of TGIF -- Twitter, Google, the internet and Facebook -- make you a good marketing manager? I think not. TGIF is only half the story.
A recent trend in marketing is the downgrading of established brands by upgraded line extensions...
Marketing is like steering a ship. If you don't wait long enough for a marketing effect to run its course, you can draw exactly the wrong conclusion.
"Nobody's Perfect" is the title of Doris Willens' new book on Bill Bernbach and the golden age of advertising. And just to make sure you get the point of the title, the book explores every imperfection she could find in the career of perhaps the most famous person in the history of advertising...
Why do otherwise intelligent people borrow concepts from failing industries and think they will succeed in a different setting?
March Madness lasts only three weeks, but Metric Madness goes on all year long. What is Metric Madness? It's the notion you can run anything by the numbers, and it's become the hottest concept in business today. The marketing community eats this stuff up. Nobody generates more data than they do...
Marketing is a long-term proposition. A company can get in trouble if it changes its marketing strategy to cope with a short-term problem.
"Love" has become a key ingredient in many marketing programs, and as a matter of fact, falling in love is a good analogy for the branding process.
Al Ries
Do you live in Atlanta? Come on Wednesday, March 11th to hear Laura Ries speak for the first time on War in the Boardroom at an event hosted by the Atlanta Ad Club and the Atlanta AMA.
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To sell a marketing concept to management, marketing people should keep this principle in mind: Left-brain management will never understand right-brain marketing.
