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Pfizer, “the world’s largest research-based pharmaceutical company”, recently released a refreshed brand identity. For most people the logo update will go unnoticed, but the overall brand identity (colors, fonts and design style) have been upgraded dramatically. Acco...
The 5-year projections are out and the forecast is clear: traditional marketing continues to dry up, while online marketing just doesn’t let up. By now, if you haven’t taken social media, video, or search engine optimization (SEO) seriously, you’re already beginning to sink. Have...
As quoted in the New York Times recently, there is a new social media slang in town: “clogger”. Cloggers are the type of bloggers who just use their blog as a platform for receiving free goods or event invitations from PR companies and brands themselves. Th...














