Find out all about us and what we do at http://www.phirebranding.c
Information
- Location:
- Ann Arbor, MI, 48103
- Phone:
- 734.332.4200
Phire
New blog post: the theory of emergence as applied to marketing: http://www.phirebranding.com/blog/emerge
Source: www.phirebranding.com
Marketing seems simple. But in all reality, it’s an extremely complex system of pushing, pulling, experiences, word of mouth, face-to-face, sights, sounds, feelings. Put on top of this the fact that all of these transactions are highly personal, and are multiplied across a large population. ...
Phire New website launch: Second To None.
Source: www.second-to-none.com
We are a multi-disciplinary mystery shopping and customer experience management agency that reduces risk by ensuring that your program yields targeted, actionable data based on business strategy.
Phire New blog post: Personalization. The first and last marketing trend.
Source: www.phirebranding.com
Advertising, at its peak, was all about mass. Buy a spot on one of the three networks, and you’re talking to everyone – for better or worse. You had a captive audience. People would even have to stand up to change the channel, so they didn’t bother.
Phire New blog post: too many marketing choices, too many marketing voices:
Source: www.phirebranding.com
As a part of several marketing groups, both in real life and online, I feel for anyone out there who is trying to understand what is going on out here. Just today, I’ve been invited to an AdWord ...
Phire New work: An outdoor campaign for Booth Mid-Michigan newspapers.
Source: www.phirebranding.com
It's no secret that newspapers are having a tough time. But smaller, more focused local papers are finding that their readership loyalty is stronger than ever.
Phire New post: It all comes down to keeping it simple.
Source: www.phirebranding.com
Nearly every situation and organization we walk into shares a common theme: communications have gotten more complex, more layered, and the sales process has gotten murky and difficult to manage. The common ...
Phire Interesting article in the NYTimes about studying the affect of online advertising.
Source: www.nytimes.com
Companies want to know more about the millions who do not click on ads, but whose eyes merely flit across the screen.
Phire New blog post: When your brand doesn't act like it used to.
Source: www.phirebranding.com
When a brand let’s itself go, there isn’t a defining moment. It’s a series of almost unseen, unremarkable moments. The best brands in the world can head down a slippery slope quickly if they aren’t cared for on a daily, weekly, monthly, annual basis.
Phire An open letter to other agencies: Stop it.
Source: www.phirebranding.com
The recent Zappos pitch debacle shows serious issues with our industry that have always been there. Issues that make agencies who are trying to sell a successful process rather than a successful pitch insane. ...
Phire New blog post: Social media marketing - where is it headed?
Source: www.phirebranding.com
With all of the attention and buzz social networking has received, that may come as a shock to many, and as an “I told you so” to those inherently skeptical of the medium.
Phire New blog post: How rebranding can energize an organization from the inside out.
Source: www.phirebranding.com
In dozens upon dozens of major rebranding engagements and efforts, one thing has become exceedingly clear: rebranding an organization is equally important within the walls as it is to the outside world.
Phire New website launch for the City of Saline. Take a look. Then go visit Downtown. It will surprise you.
Source: www.besaline.com
There is a place where people still say Hello with a smile. Where you can raise your children without lowering your expectations. It's called Saline. Come on by.
Phire Don't forget: Ann Arbor Summer Festival begins this week. Check out the acts and schedule. (Site by Phire.)
Source: annarborsummerfestival.org
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Phire Introducing the theory of Gesamtkunstwerk as applied to brands:
Source: www.markam.com.tr
In the last seven years I have spent a great deal of my time developing brand theory. I have been assisted by Mary Hoogerbrugge, Margot Bouwman and Marieke van den Berg. With each I wrote a book. These works add up to about 1500 pages. ...
Phire New blog post: Connecting with your audience.
Source: www.phirebranding.com
Connection with your audience. The key to any good piece of marketing communications. Everyone says that, but does anyone truly know what that means? Is anyone willing to go to the lengths necessary to know their audience as well as they have to?
