Anne Elizabeth Moore

"Cultural resistance" and "DIY" (do-it-yourself) now denote both a recognizable demographic to target and a strategic way for marketers to promote their products. As the endless pursuit of the youth market demands ever-edgier tactics, whole social networks, communal economies, and value systems are put in jeopardy. Unm...arketable is both a powerful critique of corporate marketing's appropriations of and alliances with the cultural underground and a highly entertaining depiction of the absurdity produced by our advertising-saturated, late-capitalist wonderland. A longtime member of the underground, Anne Elizabeth Moore traipses through this upset landscape, interviewing the perpetrators, the victims, and the not-so-innocent bystanders of phenomena both hilarious and troubling in order to examine the underground's changing relationship to the commercialized world and its impact on activism and integrity.

“An anti-corporate manifesto with a difference.”—Mother Jones

“An authentic work about the collisions of corporate culture and counterculture that everyone who cares about any culture should read.”—Bitch

Offers “something distinctly more radical than merely protesting against consumerism: a total rejection of the competitive ethos that drives capitalist culture.” —LA Times

“Sharp and valuable muckraking.” —Time Out New York

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