Bazaarvoice

Register here: https://cc.readytalk.com/r/ig5qcxs45rpl

According to analysts, the top question from CMOs who engage with social media is, “how do I measure results?” A recent study by Forrester found that less than half of interactive marketers measure the ROI of their social applications, and a recent study between Baz...aarvoice and the CMO Club suggests it’s even less than that.

While measuring conversations’ ROI seems as elusive as capturing a chat between two friends at a cafe, word of mouth on your site can uncover critical insights and real metrics. In this two part webinar you will get specifics on how 1-800-flowers.com increased engagement and sales through a tailored campaign that encourages consumer stories to be shared on site. You will also gain insights from automotive parts giant JC Whitney on how to execute and measure social strategies – and exactly how they pay off.

You’ll learn:

- The social commerce metrics that matter most to your business
- The right strategy, tools, and techniques to measure success
- How to use metrics to gain buy-in through your organization
- Social strategies that pay off for all brands

Guest Speakers:

Duke Marr, VP of Ecommerce and Product Management, 1-800-flowers.com

Geoff Robertson, VP of Ecommerce and Technology, JC Whitney Automotive Group
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According to analysts, the top question from CMOs who engage with social media is, “how do I measure results?” A recent study by Forrester found that less than half of interactive marketers measure the ROI of their social applications, and a recent study between Bazaarvoice and the CMO Club suggests it’s even less than... that.

While measuring conversations’ ROI seems as elusive as capturing a chat between two friends at a cafe, word of mouth on your site can uncover critical insights and real metrics. In this two part webinar you will get specifics on how 1-800-flowers.com increased engagement and sales through a tailored campaign that encourages consumer stories to be shared on site. You will also gain insights from automotive parts giant JC Whitney on how to execute and measure social strategies – and exactly how they pay off.

You’ll learn:

The social commerce metrics that matter most to your business
The right strategy, tools, and techniques to measure success
How to use metrics to gain buy-in through your organization
Social strategies that pay off for all brands

Guest Speakers:

1-800-flowers.com: Duke Marr, VP of Ecommerce and Product Management

JC Whitney Automotive Group: Geoff Robertson, VP of Ecommerce and Technology

Register and Attend for a chance to win a free pass to the U.S. Bazaarvoice Social Commerce Summit and gift certificates to 1-800-Flowers.com and JC Whitney Automotive Group.
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