Casey C. Jones and Daniel Bonevac, Ph.D. are co-authors of the book, "Jones&Bonevac on Marketing" which argues persuasively for innovation in both marketing and philosophy. www.jonesandbonevac.com
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- Austin, TX, 78746
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Jones&Bonevac
Jones&Bonevac Call for Entries! How would you define the word "Brand?" Tell us by making a comment on our blog, or vote for the best definition you see.
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At Jones&Bonevac, we think there is a phenomenal lack of clarity on this vital issue. After all, how can you have a discussion with your agency (or your client) about brand building, if you don’t ...
Jones&Bonevac New blog post up. Enjoy.
jonesandbonevac.com
To help you understand the concepts we are presenting here on this site and in our forthcoming book, please consider the following definition of ‘brand.’
Jones&Bonevac Have a look at the latest blog post, "The Predicament with Procurement."
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The following comments are in response to the AdAge Article titled, “Fed Up Shops Pitch a Fit at Procurement”
Jones&Bonevac Check out the new blog post!
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On October 12th, AdAge posted the article by Jack Neff titled: Why It’s Time to Do Away With the Brand Manager – P&G, Unilever Among Those Embracing New Roles in Social Media Age
Jones&Bonevac "A Unified Model of Advocacy in Perception Space" is now available via PDF on our blog at Jones&Bonevac's website and at http://thoughtaboutthought.com/?p=10
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Casey Jones and Dr. Daniel Bonevac’s theoretical work on how individuals and groups of individuals form perceptions on all subjects, how we as individuals can better understand our own perceptions, and ...
Jones&Bonevac New blog post up about the difference between products and brands.
jonesandbonevac.com
That which we can create and then market or communicate to others may be called products, services, ideas, ideologies, religions, or concepts. This category includes anything that can be created and to which we can establish a lable. ...
Jones&Bonevac New blog post up in response to some ANA research from Media Post.
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For those following the article on AdAge featured in the previous post, there is some outstanding ANA research that I believe was just released indicating, in part, how much pressure clients are putting on agencies to cut costs. ...
Jones&Bonevac AdAge just posted an article about writing better briefs.
shortn.it
Marketers trying to wring the most out of their ad budgets will find massive waste in a place they might not think to look: their own RFPs.
Jones&Bonevac New blog post up: "News Media Risks Ruining the Journalism Brand."
shortn.it
AdAge.com just published an article titled, “P&G Didn’t Buy Time in Glenn Beck’s Show, So How Did Its Ads End Up There?” This article makes two vital points for all of us in marketing. ...
Jones&Bonevac We have just completed phase one of a survey to quantify the amount of agency and corporation resources wasted due to poor briefing and input to the Agencies. Want to thank David Sable and the Wunderman team, along with Carolyn Shulman and the McCann team
Jones&Bonevac The image just posted represents one perspective on Jones&Bonevac's new model of Perception Space and Perception Spaces. Both the concepts and image (c) Copyright 2009 Casey Jones and Daniel Bonevac.
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