Steel Advertising & Interactive, Inc.
Steel Advertising & Interactive is a full-service advertising and web development firm that delivers transformation for our clients by building strong brands and staying focused on "the big idea."
http://www.steelstudios.com/
Information
Location:
Austin, TX, 78745
Phone:
866-783-3564
Mon - Fri:
9:00 am - 6:00 pm
Photos

2 of 4 albumsSee All

2009 Boo at the Zoo!Created about a week ago
Wall PhotosUpdated about 2 months ago
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Events

6 past eventsSee All

Steel Advertising & Interactive, Inc.

 
Steel Advertising & Interactive, Inc.
Baskin-Robbins is launching two new store concepts in hopes to increase their market. They will be experimenting with new store designs in hopes to implement them in the long run. The company hopes to attract a more upscale demographic with Café BR, a high-end specialty dessert and coffee bar....
Steel Advertising & Interactive, Inc.
By Kara Marshall With the economy in a state of recession, many consumers are paying close attention to product pricing and contemplating the switch from brand name to generic. Marie Callender’s and Campbell’s Soup are two notable brands using emotional marketing tactics to target consumers. At...
Steel Advertising & Interactive, Inc.

Steel Advertising & Interactive, Inc.
Steel's client , The Austin Zoo is teaming up with ABC's hit TV show "Supernanny" and they want to help you turn those little devils into angels. The casting team will be at the zoo from 10 a.m. til 6 p.m. on Saturday in search of families for season five. Come out and enjoy the festivities of Boo at the Zoo and meet... with producers in person for your chance to learn from the number one nanny in America, Jo Frost.Read More

Steel Advertising & Interactive, Inc.

Steel Advertising & Interactive, Inc. Wishing everyone a safe and Happy Halloween!

Steel Advertising & Interactive, Inc.

Steel Advertising & Interactive, Inc. Steel Advertising and Interactive would like to give a big thanks to everyone who joined us for a night of thrills at the Austin Zoo and Animal Sanctuary. Friends of Steel and "Boo at the Zoo" patrons gathered around the campfire for s'mores, cider, and other ghoulish treats. If you missed Boo at the Zoo, be sure to catch it this weekend, running from 29, 30, and 31.

Steel Advertising & Interactive, Inc.
Steel Advertising & Interactive, Inc.
Join the Austin Zoo for a “spooktacular” Halloween treat! The Austin Zoo and Animal Sanctuary is teaming up with ABC’s hit parenting series “Supernanny” and they want to help you turn those little devils into angels. The casting team will be at The Austin Zoo from 10 a.m. til 6 p.m. on Oct. ...
Steel Advertising & Interactive, Inc.

Steel Advertising & Interactive, Inc.
Austin Zoo Hosts ABC's Supernanny Casting Call! Saturday, October 31, 10am-6pm

The
casting team of ABC’s popular parenting series SUPERNANNY is currently
casting for Season Five. Producers are traveling the country in search
of families with unique in...terests;
parents with ordinary and extraordinary circumstances; tee...n moms;
parents with mean girls or bullying boys; culturally diverse parents;
and blended families where both sides are seeking help. Producers want
families from every type of background who are ready for the
opportunity of a lifetime—a visit from America’s number one nanny, Jo
Frost!

If you are interested in the show, drop by Austin Zoo on October 31st between 10am and 6pm! You
can apply in advance by calling Casting Producer Johnny Beechler at
614.668.5700 or contact cast4shows@yahoo.com and provide the reason why
you need help and a recent family photo.

If you are one of the
lucky families that don’t need Supernanny’s help, but you would like to
anonymously refer another family, please pass this contact information
on to us! We will follow-up with you and try to schedule an in home
interview.

We hope to see you and your family at Austin Zoo on October 31st! http://www.austinzoo.org/index.php?pid=109
Read More

Source: www.austinzoo.org
The casting team of ABC’s popular parenting series SUPERNANNY is currently casting for Season Five. Producers are traveling the country in search of families with unique interests; parents with ordinary ...
Steel Advertising & Interactive, Inc.

Steel Advertising & Interactive, Inc.
Michelin's Tire Changes Everything



The redesign of Michelin's character will play an essential role in their new commercials and advertisements. The Michelin Man will be the star of the company's first worldwide campaign, taking an ag...gressive role in hopes to reflect that Michelin tires are "very man-oriented."



The c...ampaign will keep the motto, "A better way forward," and adds a new slogan, "The right tire changes everything"--a pun intended for consumers to switch to Michelin tires.



Check out to see how Michelin is changing their brand:
http://mediadecoder.blogs.nytimes.com/2009/10/06/will-consumers-tire-of-this-brand-character/?scp=3&sq=brand&st=cse
Read More

Source: mediadecoder.blogs.nytimes.com
The Michelin Man is getting a brighter spotlight in a campaign that the French tire maker Michelin is introducing. The character, which is being redesigned again, plays a more central role in the ads.
Steel Advertising & Interactive, Inc.
Now that television viewers have the option to fast forward through commercial breaks, TV advertisers are turning to actors to help them market their products. The new commercials include actors from ABC and NBC shows who are appearing in character and using products within the plot line...
Steel Advertising & Interactive, Inc.

Steel Advertising & Interactive, Inc.
Commercials with a Twist
Now that television viewers have the option to fast forward through commercial breaks, TV advertisers are turning to actors to help them market their products.

The new commercials include actors from ABC and NBC shows who are appearing in character and using products within the plot line. This b...rings the entertainment experience of a show while also promoting products and services.

This type of commercial is seen as an innovative way to keep viewers interested and away from switching channels; however, critics believe this will confuse viewers because some commercials present different story lines than the show.


Check out to read more:

http://www.statesman.com/business/content/business/stories/other/2009/10/03/1003tvads.html







What do you think Do you think viewers will be persuaded by this new type of commercial or will they continue to use the DVR option to fast forward?
Read More

Source: www.statesman.com
In television's latest quest to discourage viewers from skipping ads, actors from NBC and ABC shows are appearing in character in commercials to interact with products in parallel story lines. Further blurring the line between programs and advertisements,
Steel Advertising & Interactive, Inc.
By Kara Marshall Established companies are turning to online social sites to build brand communities and boost sales. This past year companies have transformed these networking sites into a means for marketing and advertising to potential consumers...
Steel Advertising & Interactive, Inc.

Steel Advertising & Interactive, Inc.
Join us in October for our special night-time event, Boo at the Zoo! On selected evenings, the zoo will re-open after regular business hours to allow visitors to check out the animals in a whole new light—by flashlight! This is your chance to see many of our nocturnal friends, like the kinkajous, awake and at play!

Brin...g a flashlight, wear a costume and pack a picnic!

Included in the price of admission is a ticket to the Haunted Train Ride. There are several departure times throughout the evening, with the first departure being lighter and less spooky for your little ones.

October 16, 17, 23, 24, 29, 30 & 31 from 6-9 pm

$15 per person (children under 2 are free)

Visit www.austinzoo.org for more Zoo updates and upcoming event information.
Read More

Time:6:00PM Friday, October 16th
Location:Austin Zoo and Animal Sanctuary
Steel Advertising & Interactive, Inc.

Steel Advertising & Interactive, Inc. Think LinkedIn is the only place for business? Facebook is growing rapidly and it’s becoming a destination for businesses and business professionals alike to establish a presence. Here are over 30 Facebook applications to help promote, network, communicate, collaborate and accomplish more with your business. http://mashable.com/2009/01/22/business-facebook-apps/

Source: mashable.com
With the right combination of apps you could pretty much run your business from your Facebook profile. Here are over 30 apps for doing business on the social network.
Steel Advertising & Interactive, Inc.

Steel Advertising & Interactive, Inc.
Photo Shoot Ready With Estee Lauder

Estee Lauder, known for their sophisticated beauty products, is now using social media to promote their cosmetics line. They are offering free makeovers and photo shoots at department-store cosmetics counters for women to use for their online profiles.

No purchase is required, but onl...y hopes that the profile photos which will include the Estee Lauder logo will give their brand recognition on Facebook and the company's website. Estee Lauder's social media presence is also aimed to bring younger women to recognize their brand as being modern and chic.

The promotion will launch on October 16th at Bloomingdale's in New York and includes a 10-day supply of foundation. Bloomingdales, Macy's and Saks in Southern California, Miami, and Chicago will also partake in the promotion.

Check out to read more:
http://adage.com/article?article_id=139524 http://adage.com/article?article_id=139524
Read More

Source: adage.com
Estee Lauder is offering free makeovers and photo shoots at its cosmetics counters to produce shots women can use for their social-media-site profiles.