Awareness

Are you part of the Revolution? I’m going to go out on a limb and assume you have already seen this video. At over 1M views on YouTube in the last 3 months, it’s one of YouTube’s more popular videos. In case you haven’t seen it yet, check out the video below: I have seen the ...

Who knew that talking to a crowd of Yankees fans could be so much fun? Last week I led a discussion at Web 2.0 in New York titled “The Elephant in the Room: Social Media ROI”. After catching some flak from the locals on being a die hard Red Sox fan we got down to [...]

Who do people trust to get their information from? This is the question posed by Scott Monty, Ford’s head of social media when we had a chance to hear the story behind Ford’s social media strategy during a recent Awareness, Inc. webinar. The ...

It was a cold, dark and rainy night and all through Portsmouth, NH the zombies, ghouls, goblins, a few pop princesses and fairies were heading towards the SpookUp at The Red Hook Ale Brewery. As they entered Brewhouse Foyer, the smell of fresh hops filled the air. “Thar’s the smell of some ...

Whenever I think about change, for some reason my mind goes back to the Brady Bunch episode where Peter Brady’s voice starts to change. (video included below for those too young to know what I am talking about.) While my kind of change has nothing to do with my voice, some of the lyrics do fit. ...

During the recent Social Media Breakfast NH at The Portsmouth Tea Co on 10/23/2009, I had the opportunity to hear UNH Senior, Anthony Liang speak about how his generation – Generation Y – prefers to interact with brands. For this generation and, in my opinion, for many others, its really ...

Is it important to be connected? Mitch Joel, Author of Six Pixels of Separation and President of TwistImage believes we no longer live in a world of six degrees of separation. In fact, we’re now down to only six pixels of separation, which changes everything we know about doing business. Last ...

Last Thursday I hosted a panel live from the Inbound Marketing Summit titled: “End the Social Media Hype“. It was particularly exciting for me for a couple of reasons. First, it featured an all-star panel of individuals that I have a lot of respect for in the social media space: Jason ...

I have to admit, at first I was hesitant about participating in this. I have never been into fashion. In fact, I’ve never really gone clothes shopping before. I mean, I have obviously purchased clothing in the past but for the most part those purchase were impulsive. ...

For those who don't follow me on Twitter, I spoke at the New England Mail Order Association last week.  While the focus of NEMOA is direct mail and catalogs, it was a great experience for me as a participant.  Being knee deep in ROI and social media, it was nice to be with a group that does ...

A couple of weeks back we conducted a live, streaming session with Chris Brogan, President of New Marketing Labs and Co-Author of Trust Agents with Julien Smith. It’s always great chatting with Chris and this session was no exception. ...

I am particularly excited about next week’s webinar. I’ll be chatting with Joe Trippi, a long-time political consultant who has worked on the presidential campaigns of several democratic nominees and most notably, as national campaign manager for presidential candidate and former Vermont ...

Wednesday was a tough afternoon for me. I’m sure many of you were probably following the twitter stream for #awarenessinc Wednesday afternoon and have some sense of what happened but for those that didn’t, here’s a summary of what went down: For the last few months we have been promoting ...

I don't blog or tweet as much as I should. Generally I do when I am passionate about a topic. Last year when I blogged about ROI, it felt like the whole Social Media industry was saying it was too hard to put a dollar value on social media. I spoke about it at the Web 2.0 conf in NY as well...