The Hartman Group blends customized research and consulting to understand the subtleties of consumer and shopper behavior. Since 1989, we've been listening loudly to the underlying motivations and behaviors that move the needle for our clients.
資料
- 地點：
- Bellevue, WA, 98004
- 聯絡電話：
- 425-452-0818
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- Private Label 2010: Three Key...
http://bit.ly/1tnBtO
12月8日 10:00 - Private Label 2010: Three Key...
A Hartman Group Webinar Express™
12月8日 10:00 - Private Label 2010: Three Key...
A Hartman Group Webinar Express™
12月8日 10:00 - Private Label 2010: Three Key...
A Hartman Group Webinar Express™
12月8日 10:00
時間：2009年12月8日 10:00
地點：A Hartman Group Webinar Express™
The Hartman Group, Inc This FREE 15-minute WebinarExpress explains why we believe the real battleground for private label and national brands is in the retail space at the category level. Our research finds that the tug of war over who garners the greater share of shelf space is being waged on the basis of two criteria: the level of quality ......distinctions and the strength of brand heritage (aka, national brand loyalty).
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詳全文The Hartman Group, Inc A penetrating look into the fascinating tale of the meteoric rise of traditional CPG brands and posits that even as sales are high these brands may actually be undergoing serious redefinition in the eyes of consumers.
The Hartman Group, Inc Learn more about our World of Occasions, we're reimagining experiences one occasion at a time (or as many as we can do!)
www.occasionbasedmarketing.com
A proprietary collection of hundreds of category occasions distilled from over 20 years of ethnographic and quantitative fieldwork. Anchored in our Cultural Models of evolving category culture trends, we identify the most accurate scope of consumer and shopper needs for each occasion.
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Are consumers changing their eating habits in response to the recent economic downturn? The answer may surprise you. Read more here: http://www.hartman-group.com/hartbeat/2009-01-30
The Hartman Group, Inc Consumer Trends Through the Looking Glass - A Hartman Group Trends Trek
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The Hartman Group, Inc
For many years, food marketers have been content to target the preferences or “need states” of specific segments of consumers without even so much as acknowledging that a much broader food culture even exists. It is as if one’s preference for, say, whole grain, is assumed to be a given constant, easily manipulated by t......he winning marketing strategy.
As the cultural and culinary icon Ruth Reichel observed, “America has become a food culture. It has moved from being in the women's section to front-page news. It's so important that the president and first lady thought they needed to start a farm garden at the White House.” We know from our 20-years being immersed in consumers’ and shoppers’ lives that ordinary people do not eat ingredients or nutrients or platforms or mission statements—they eat food.
Join The Hartman Group on this webinar as we seek to repair this error by showing why culture matters and introducing our Culture of Food model which grounds consumer orientations toward food and eating occasions into a broader framework of food culture. Learn in this webinar how the Culture of Food model can serve as an invaluable aid in all aspects of food manufacturing, marketing and retailing—everything from product innovation, merchandising mix, to messaging and communication insights.
Presenting: Jarrett Paschel, Ph.D., Vice President Strategic Insights & Innovation, The Hartman Group
