Blue Sky Factory, Inc

Last week I attended the Online Marketing Summit (OMS) 2009. The purely-educational event was fantastic as I try to gain an even deeper knowledge of email marketing in general, as well as wrap my head around the new technologies affecting email, including social media and SMS...

Greg talks with Joey Liner from Double Positive and the support team from BSF makes a BIG announcement. Episode 13 - June 11, 2009 Join us as Nikki and Jenny go through the top 5 of the week. Then I am joined by Dr. ...

Summertime and the livin’s easy, right? Well here at Blue Sky Factory we’re keeping busy throughout the summer. Check out the Blue Sky Factory event schedule for July, and let us know if we’ll see you at either of these events...

With all the hype about social networking sites and talk of email service providers’ “Share with your Network” feature, all of us here at Blue Sky Factory, along with countless other marketers, have been questioning how Millennials are actually using these sites and if the rumors on the death...

Thursday, June 25 marked the return of Blue Sky Factory TV and our 14th episode! Watch the recorded version here. I opened the show with the latest Blue Sky Factory video from the Inbound Marketing Summit...

The Blue Sky Factory team is excited to announce the launch of the Publicaster Learning Center for Blue Sky Factory clients! We’ve been working hard to compile everything there is to know about our email marketing application, and we think you’ll like the end result...

Email marketing is all about relationship building. One of the best ways to build and maintain a good relationship with your subscribers is to just say “hello” from time to time, and show them that you appreciate them...

According to renowned author and marketer Seth Godin, recipients want to receive marketing communication that is personal, relevant, and anticipated. In this

We just finished wrapping up a mini mashup of the Dallas Inbound Marketing Summit, hashtag #IMS09 on Twitter. While we were there we got a chance to connect with some of our colleagues to discuss what inbound marketing is...

A month or two ago we began to solicit customer feedback online about our newest product, Publicaster 7. The development team continues to innovate and create new features for the product, and many of them are a direct result of customer requests...

This week we had the privilege to run a very cool workshop in Boston. For the 9th year in a row, swissnex boston, Consulate of Switzerland, ran its Venture Leaders Program...

We recently added our entire webinar library to the Resources page on our website. From topics including list building, mobile marketing, and creating html designs specifically for emails, we bring you detailed presentations that include email marketing tips, best practices, and strategy...

As the administrator of the PictureMe Portrait Studios account, I see hundreds of replies to emails that are deployed using Publicaster 7. Admittedly, the majority are automatic out-of-office replies, but you must shift through those to get to the important ones...

The thirteenth episode of Blue Sky Factory TV aired on Thursday, June 11. Watch the recorded version here. Jenny & Nikki opened the show with me, and we talked about recent industry events like the NEDMA Awards Show and the MarketingProfs B2B Forum...

According to renowned author and marketer Seth Godin, recipients want to receive marketing communication that is personal, relevant, and anticipated. In this

More in the Toy Box: Subscribers Sharing Your Email on Their Social Networks In my last post we talked about “Automated A/B Split Testing” and since then our toy box has grown...

According to renowned author and marketer Seth Godin, recipients want to receive marketing communication that is personal, relevant, and anticipated. In this

According to renowned author and marketer Seth Godin, recipients want to receive marketing communication that is personal, relevant, and anticipated...

Join me as Nikki and Jenny run through the top 5 of the week, this time tackling the "you know its time for an email facelift when..." then I am joined by Amy Wielunski, Membr=ership Director of WTMD. Finally, I am joined by Keith Nickoles our creative director. ...

The latest trend in web services is moving over to a relatively new style of web service, REST. REST stands for REpresentational State Transfer, and it does away with the old methodology of using SOAP for web services...

The twelfth episode of Blue Sky Factory TV aired on Thursday, June 4. Watch the recorded version here. Jenny Schuerholz and Nikki Schiavone helped me kick off the show with their “Top 5″...

While email marketing is a proven effective way to reach out to your audience and provide a strong ROI, it won’t work if you don’t have a list of interested subscribers...

Every week I interview a Blue Sky Factory client, and ask them about their email marketing and social media activities, strategies, and challenges, as well as advice for other marketers. I post the interview as a segment on our blog called “Email Exclusives”...

My experience as an intern at Blue Sky Factory is coming to a close, and I must say that it has been quite educational...

Here at Blue Sky Factory, we’re getting ready for a busy summer with many events in June - from Baltimore all the way to Newport Beach...