Boating Industry

Three years ago, our team here at Boating Industry had an identity crisis. We had assembled a collection of editors, sales people, a publisher and a production

Walt Disney World jokingly, I think, refers to Space Mountain – one of the signature rides at its Magic Kingdom theme park – as the largest “mountain” in Florida. The 180-foot high, indoor roller coaster, ...

We've been sharing thoughts, opinions, and personal stories about the marine industry for months now. Now we'd like to continue the conversation in person.

There’s no more effective method of education than learning from your peers. You can read about an idea, be taught a strategy in a classroom or take a course

When we ask dealers to write about their employee relations strategies in Boating Industry’s Top 100 Dealer Application, many talk about the “family”

What keeps me in this industry are people like Bing Fishman, people with a passion for boating who want nothing more than to share it with others.

It's really important to understand that the Traditional Marketing Methods are not what Social Media Marketing is all about.

We have seen more and more dealers shifting their focus from selling “the fun” to selling “the deal” because of huge inventories of aged units.

As an industry we have but a few reasons anyone would be enticed to buy our products.