Bronto Nation

Bronto Blog’s exclusive “Email Industry Experts Speak Out” series continues with a great Q&A session with Deirdre Baird, President & CEO of Pivotal Veracity. Deir⋯⋯

How is social media changing the way we shop? Looking for a stellar example of an unsubscribe page? Need to explain to your C-suite why email is still a useful marketing tool? Hoping to increase subscriber engagement? Looking for the kick in the butt to clean out your unengaged contacts⋯⋯

The Internet was designed to be a free exchange of information wherein anyone, upon a loose framework mainly having to do with networking and rendering. Email was developed as a predecessor to the internet⋯⋯

In the first post in this series, I posed some questions you should be asking yourself when reviewing and analyzing your message reports. In the next couple of blog posts, I’d like to cover some tips and ideas around what to test to lift your engagement metrics: opens, clicks and conversions. ⋯⋯

You may not be able to readily email or call email industry experts with questions, but in a new Bronto Blog series, you’ll be as close to them as a fireside chat. ⋯⋯

This week in the blogosphere, we’ve got new stats and strategies on email engagement, hope for the overworked marketer, more advice for planning a mobile email marketing strategy, and one of the most creative email designs ever. Newsflash: Not everyone checks their email every day. ⋯⋯

Looking for a way to punch up your email campaigns and get subscribers more engaged with your site? Product reviews may be the answer⋯⋯

This week’s posts span a variety of topics to bolster your customer relationships and get better results this holiday season: 1. Want your customers/subscribers around for the long-haul? Check out Dylan Boyd’s relationship breakdown for long-term tips. 2. Lo⋯⋯

According to Jupiter Research, transactional messages are opened and clicked on more than any other type of email, which means that you have a huge opportunity to create positive brand experience and bring in some additional dollars through these communications⋯⋯

The new bill out of Canada (Bill C-27), which seeks to regulate email marketing, was the biggest debate this week⋯⋯

Do you know what your data is telling you? For this post, I’d like to drill down into what your opens, clicks and conversions are saying. ⋯⋯

This week in the blogosphere we’re talking about the future of deliverability, where non-profits are missing the mark, kickstarting lifecycle marketing with a welcome series, and the ever-growing importance of text in email marketing. ⋯⋯

By now, most email marketers have probably come to understand that sending email is not without risk. As with any marketing, knowing your audience and serving up something that will entice them to convert is key⋯⋯