Bronto Nation

According to Jupiter Research, transactional messages are opened and clicked on more than any other type of email, which means that you have a huge opportunity to create positive brand experience and bring in some additional dollars through these communications...

The new bill out of Canada (Bill C-27), which seeks to regulate email marketing, was the biggest debate this week...

Do you know what your data is telling you? For this post, I’d like to drill down into what your opens, clicks and conversions are saying. ...

This week in the blogosphere we’re talking about the future of deliverability, where non-profits are missing the mark, kickstarting lifecycle marketing with a welcome series, and the ever-growing importance of text in email marketing. ...

By now, most email marketers have probably come to understand that sending email is not without risk. As with any marketing, knowing your audience and serving up something that will entice them to convert is key...

A while back, I wrote about IBM’s transparent campaign using a purchased list, and the ethics debate of using B2B contact databases like Jigsaw.com. Sites like Jigsaw, Hoover’s, ZoomInfo, etc. ar...

By far the most intriguing news this week revolves around something that’s been buzzed about all year: video in email. It appears that marketers may now have a new way to embed video into email and if needed, default to a clickable image (the current best practice in our book). 1. ...

I’m from New York, so I’m going to give it to you straight. There are some schools of thought that I just don’t buy into when it comes to subject lines. For example, I don’t believe that your subject line should be less than 55 characters or more than 67 or whatever the studies say. At the...

This week we’re talking about the impact of social media and the “social inbox,” Yahoo’s recent interface change, soup-to-nuts holiday marketing plans, gaining and maintaining subscriber loyalty, and finally, some sage advice for nonprofits. A new...

I am a Duke Energy customer and I use online bill pay to pay my electricity bill each month. Duke sends me a transactional notice that my statement has been posted and that’s all I get from them until the next month. ...

This week there is ample advice flowing on how to optimize your calls to action, create relevancy for your subscribers, tips and tricks for how to master a successful mobile campaign, a case study on how to overhaul a stale transactional program and how to see the spam folder in a positive light...

As we’ve written many times before, targeted segmentation is key if you want to provide the most relevant email content and offers to your subscribers, and keep them subscribed for the long haul (right, J.Crew?). ...

Customer engagement is the dominating theme this week as well as terrific evaluations of what businesses are doing out there in the real world today. Take a look and see if you can incorporate some of these ideas in your own marketing campaigns. 1...