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- The Outlook Is Not So Good 1:21pm Jul 2
- 10 Automated Messages That Rock 11:10am Jun 29
- Welcome Aboard: Chris Wheeler 8:47am Jun 24|1 Comment
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Would you like to send targeted, relevant messages to your contacts on an ongoing basis without lifting a finger? What about a seeing a steady stream of revenue without logging into your favorite ESP? You can when you set up automated (or triggered) messages...
On Monday, June 22nd we were happy to welcome aboard our newest addition to the Bronto team. Chris Wheeler joins Bronto as our Director of Deliverability and brings to Bronto many years of email deliverability experience from Datran Media and Amazon...
After seeing this unsubscribe confirmation email from CB2 over on Smith-Harmon, I have to say I was alarmed. While not illegal, what message are you sending...
In the past, I’ve talked about spamtastic attempts at launching new brands. Lately there has been a spate of new brand launches in my inbox, so it seemed only natural that I write a follow up with some helpful advice for anyone out there who is on the verge of doing the same...
Pretty fitting that my 4 year journey at Bronto ends on my 100th post. (Yes. You read that last sentence correctly.). It’s been an incredible trek at Bronto - one that includes BrontoFire, Twitter, and tons of content right here on the Bronto Blog...
I’m a big fan of analogies - like thinking about the perfect email being similar to the perfect meal. I believe that when you use comparisons, they tend to stick in your mind more. Last week I spoke at the HiMA (Houston Interactive Marketing Association) luncheon...
Anyone who has a friend or family member who has lost a job recently knows this is a tough economic time for a lot of businesses. What impact has the economy had on email marketing as a channel...
Now that I have your attention, let me repeat: Keurig added 1 million new subscribers in less than 12 months I’m hoping that a few thoughts/questions came to mind as you (re)read that sentence. 1. Wow. 2. Wow....
For many of us, the word “test” evokes all sorts of negative emotions. After all, tests are used throughout our school years to gauge how much we’ve learned...
This is the third post in a series on Google Analytics by Chris Casarez, a Google Analytics consultant and employee of Transamerican Auto Parts, a Bronto client. This post requires a basic understanding of properly tagging links...
Priceline.com sent the (near perfect) email a few weeks ago. They sent me an email that linked to a survey based on my recent trip to Salt Lake City, Utah. On May 8th, the “Egencia Team” (aka, “Egencia”) tried a different approach in hopes that I’d complete their survey...
Got complaints? The bad news: Complaints are the best way to destroy your sending reputation, deliverability and brand. The worse news: Complainers only demonstrate the visible damage to your list and business...
It doesn’t hurt to ask. You’ll never know if you don’t ask. Ask and you shall receive. What do all of these phrases have in common? (Hint: The answer is in bold and is the image at the upper right). They all have the word “ask” in them. Awesome...
What impact can customer reviews have on your brand, and more importantly, your sales? How vital are customer reviews and how can they provide a sales lift? Customer reviews are very similar to word-of-mouth advertising...
Earlier this week, I wrote about The Perfect Email. The very same day, I received it. Priceline.com nailed it. Take a look at the email they sent me. The screen shot to the left is with images disabled. *Update*: Priceline.com sent me another email the next day (we stayed at 2 different hotels)...
Have you ever received that email? You know - the one where you thought, “How did they know?” The one where you look around and think, “Is this really happening?” Ok. Maybe that is a bit extreme, but you get the picture. What I’m referring to is … The Perfect Email...
This post is the second in a series on Google Analytics by Chris Casarez, a Google Analytics consultant and employee of Transamerican Auto Parts, a Bronto client (read 1st post) In the first post in this series on email marketing and Google Analytics (GA), we discussed the importance of tracking...
Templates. The starting point for many email marketing campaigns. Whether you’re creating one from scratch ortweaking an established template, below are 10 straightforward, easy-to-implement suggestions for optimizing results from top to bottom: 1...
A few weeks ago, I proposed the following question on Twitter: My favorite answer, compliments of Alex C. Williams of eROI, was: “Email is free, email marketing isn’t.” Other answers included: “Yes...
Are there really only 5 tips for more effective email marketing? Of course not. There are probably hundreds of suggestions being tossed around about how to optimize your email marketing program...
What is lifecycle marketing? Why is it critical to the success of your business? Lifecycle marketing can be considered the culmination of all the email marketing best practices out there; the Holy Grail...
This post is the first in a series on Google Analytics by Chris Casarez, a Google Analytics consultant and employee of Transamerican Auto Parts, a Bronto client. We all know tracking your email campaigns correctly is extremely important...
Do you know who “Gap Give and Get Program” is? Were you aware that Gap, Inc. has a program called “Give and Get?” Did you realize that Gap, Banana Republic, Old Navy, and Piperlime are all Gap, Inc. brands...
We’ve already explored some of the more obvious metrics in email marketing and how to tweak your practices for better results in Part 1 and Part 2 of the Jump on It! series...
Durham, NC - April 1, 2009 - Nearly 7 years ago, Bronto was founded by our fearless leaders Joe Colopy and Chaz Felix. The business has grown to nearly 50 employees and has been cash-flow positive since Day 1...
Do you remember when credit card companies used to “automatically enroll” you in other programs once you signed up with them? I can distinctly recall hearing the phrase, “…you have been automatically enrolled in…” Well, I thought those days were over...
You create a beautiful, well-designed email. You test the message for how it will render in the major email clients. You review and revise until you are cross-eyed. You hit the send button and sit back and breathe a sigh of relief...
Yesterday morning - 12:26AM to be exact - I received an email from KodakGallery.com. Considering that I grew up in Rochester, NY, a stones throw away from Kodak, I’ve always had a soft spot in my heart for the “‘You press the button, we do the rest” company...
Yup. That time of year. Everyone is doing it. Even President Obama. Of course I am referring to March Madness. The Big Dance. The NCAA Basketball Tournament. The time when work productivity grinds to a halt. When corporate servers get taxed due to employees streaming live games...
Privacy Policies. Everyone has them (even Bronto). You can usually find them in the fine print at the bottom of pretty much every website. When I first wrote that last sentence, I was kinda joking, but then decided to test it out. Try it. Go to your favorite website...
Bronto Nation Assassin finished with a Thunderdome like competition with the three assassin in a mad scramble shoot off.
Your data is talking to you. If you’re not taking the time to listen, evaluate, and ultimately act, you could be missing some big messages, such as: “Your email is boring, the offer never changes and no one opens your messages anymore...
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