Brotally!

Brotally Worldwide, Inc. was birthed in a van driving down the interstate in the middle of a Iowa in the winter of 2004. Matt Wertz, on tour across the United States, with newly found tour manager, Alex Beh, a student at the time of the art of communication at University of Kentucky, took time off, and decided the Road was a better home than his run-down apartment. Beh joined the brewing star of pop-rock Wertz on a journey they would never regret. During a very bad snowstorm in a van they had just barely been getting to know, a dialogue was started, Beh said "Bro," Wertz said "Totally," Beh said "Bro," and Wertz, said "Totally." After a while of "Bro's" and "Totally's," Wertz gave birth to the baby that would grow to be a legend; he said: "Brotally!"

The van, stopped, its lights barely lighting the way ahead of them in the engulfing storm and the two friends became partners, first Beh repeated; "Brotally?" A quiet pause, Wertz dumbfounded, and again, Beh saying; "Brotally?" Turning to Wertz to find something, meaning, resolution; they both repeated with subtle confidence; "Brotally."

Then with uproarious laughter and cheer "Brotally!" was yelled throughout the land, at shows, at clubs, at dinners, dancing, over champagne, and a new age was here!

Brotally Worldwide, Inc was developed over the next few years, a word...of mouth, a movement of the hips and the inner soul was now, a revolution. A discovery.

Get excited for the next phase, new colors, new designs, and even...one-sies.

Brotally. A Shirt, a Lifestyle.
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Brotally Worldwide, Inc. was birthed in a van driving down the interstate in the middle of a Iowa in the winter of 2004. Matt Wertz, on tour across the United States, with newly found tour manager, Alex Beh, a student at the time of the art of communication at University of Kentucky, took time off, and decided the Road was a better home than his run-down apartment. Beh joined the brewing star of pop-rock Wertz on a journey they would never regret. During a very bad snowstorm in a van they had... (read more)