Siebel Systems
Bruce was one of the original members of Siebel's executive management team. From 1996 - 2006, he held a number of key positions including: Senior VP & GM Products, Senior VP and GM On Demand & SMB, Senior VP Marketing and Alliances. The Siebel Alliance Program was recognized by Forbes and IDC as the most successful partnering program in the high-tech industry.

Apple
Bruce was head of the Open Systems business unit and responsible for driving Apple's PowerOpen, A/UX, Taligent and OpenDoc engineering and product management efforts. In addition, he managed relationships between Apple and its key partners including HP, IBM, Novell, the OMG, Taligent and represented Apple's investment in Component Integration Laboratories (CI Labs) as President.

Oracle
Bruce was the leader of the Unix Product Line Management organization and responsible for developing and implementing Oracle's original Unix product line strategy. Within 4 years of initial product line introduction, the team established Oracle as the world's largest Unix dbm software provider with revenues in excess of $200 million.

AT&T
Bruce held a number of technical management positions at the field and area staff level. He acted as liaison between Bell Labs and the AT&T IS field sales organization specializing in fiber optics and local/wide area voice and data communications systems for Fortune 500 companies.