Was your last trade show exhibit as successful as you had hoped? Or is there still room for improvement? Whether you're a first-time exhibitor or have been going to shows for years, this book is filled with tips and proven examples that can jump-start your next exhibiting experience.
This book teaches how to:
- Research shows and set realistic goals for exhibiting
Make your exhibit stand out with a unique theme or design
- Train your staffers so they are able to gather the most qualified leads
- Create a buzz about your company before the show starts
- Unlock the potential in the leads you gather
- Expand your possibilities by implementing non-traditional techniques
- Use resources listed to help in all stages of your exhibiting plan
(read less)Was your last trade show exhibit as successful as you had hoped? Or is there still room for improvement? Whether you're a first-time exhibitor or have been going to shows for years, this book is filled with tips and proven examples that can jump-start your next exhibiting experience.
This book teaches how to:
- Research shows and set realistic goals for exhibiting
Make your exhibit stand out with a unique theme or design
- Train your staffers so they are able to gather the most qualified...
(read more)
