CDG Interactive

In our series on How (And Why) to Start a Company Blog, the first step is not the how—it’s the why. As with all marketing channels, you need to know what you want to achieve with blogging before committing the time and resources to doing it. I...

Using Google Analytics to ask the right questionsIn a recent conversation, one of our clients asked for more research on why their bounce rate has gone up in the past year...

A lot of the interactive marketing focus lately has been on those social media darlings, Facebook and Twitter...

Ever wonder who exactly is clicking on your online display or banner ads...

It’s an interesting exercise, writing for a company blog. You need to be professional, yet conversational; witty, yet credible; authoritative, yet engaging. It’s a tall order. And one that the blogging team at CDG confronts week after week. R...

It’s an interesting exercise, writing for a company blog. You need to be professional, yet conversational; witty, yet credible; authoritative, yet engaging. It’s a tall order. And one that the blogging team at CDG confronts week after week. Recently, we...

It's a hotel's worst nightmare: an unhappy guest has complained about the property online and now their review is popping up in Google search results.What is a manager or director of sales to do?At CDG Interactive, we help our hotel clients manage their reputations online...

On our way back from a client visit last Thursday, it was such a beautiful day, we couldn't resist a detour to the new Farmer's Market on Vermont Avenue near the White House. And we were delighted to find another CDG client - Firefly Farms - as one of the most popular vendors at the market...

The big day has arrived. You're responsible for marketing your business or organization and you're ready to take the plunge into social media. You've talked the board into it. You've talked your boss into it.Now what?Wouldn't it be nice if you had a Starter Kit? This is CDG Interactive's kit. ...

Or How the Internet Helped Heal My Cat & Get Rid of Drew’s CancerThe topic I wanted to address this week was social media, community and creating change. ...

Every week, I get a Google Analytics report containing key metrics for this blog. Scanning through the data is a great way to get insights into who's coming here and why. Usually our numbers don't vary vastly from week to week...

On this 8th anniversary of the still-unimaginable attacks on the World Trade Center and Pentagon, this date that will forever be known by its numerical shorthand, we take a moment to remember.We remember the lives lost -- some in the attacks, some by those trying to save the injured...

I'm just back from vacation and catching up on what I've missed, and I found some gems that I wanted to share: Seven Skills to Look for in a Web Analytics Manager from Avinash Kaushik - as always, he goes beyond the obvious and it's a great self-check to see where you are...