CYENTIST Social Media Agency

At Cyentist, we have long been proponents of a cohesive online marketing strategy. Fundamentally speaking, companies need good design, a social media plan and search marketing activity to create a firm foundation for success in marketing their brands online—locally, regionally and nationally.

We know that these elements work together to create online results for business.  Cyentist has always recognized that the relationship between social and search are invariably connected and should be regarded as an opportunity to provide highly relevant information in real time to individuals who are seeking the information in question.

Until Monday, there were not many obvious examples available of search and social as a unit.  Enter a big player: Google!  On their official blog, Google announced the inclusion of real time results in addition to their standard search result page.

Typically the search engine result page or SERP includes Sponsored Links or paid advertisements and organic results, organized by relevance to the search query.

Today, amongst the organic results, you will find a scrolling, real-time feed labeled, “Latest results.”

It is interesting to note the prominent position Google chose for these results.  It is clear they believe this is important, in fact, they have stated that Twitter’s real-time functionality is the future of search.

Welcome to the future.  Real time search has a long way to go, but it is encouraging to see such a rapid progression in this direction from a major player such as Google.

For those of you with questions about how this affects your company’s search engine rank and social media visibility, please get in touch.  We are following these trends very closely and have insights to offer based on the work we’ve done thus far.

Traffic is the lifeblood of every web site. Without visitors, your web site will never be seen. In order to achieve the results that matter to your web site, you must attract highly targeted traffic. This means, you need to show up in the search results when people are searching for exactly what you do.

It is no secret that in order to achieve high traffic volume for your web site, optimization is key! The process in itself is complex, but the idea is simple:

Major search engines like their users (searchers) to visit frequently. They know that the only reason people come back is because they find what they are looking for. It sounds pretty basic right?

The idea is: give people what they want and they will, in turn, return the next time they need something. Because of the ad revenue search engines generate, it makes sense that their information is well organized and relevant to the search phrase typed into the box. Hence, all search results are organized by relevance to the search term.

Google, of course is the king of search engines. They have this figured out and it makes sense to follow their advice for making your web site relevant. Many studies have proved the need for search engine optimization. People read search results from the top down and left-to-right. The vast majority of people read what is on the first page of results. What shows up on top gets clicked on first.  Check out this Google eye tracking study to learn more.

The goal is to show up on top. SEO is the answer. Give the search engines what they want and they will give you what you want (top ranking for your keywords).

The question is, do you know what the search engines want?

The subject of ROI is a hot one when social media hits the boardroom table.  I can’t help but laugh to myself when a potential client asks me what type of ROI they can expect from their social media program–especially when the client is a referral that originated from Twitter or Facebook or someone who reads this blog.  I have to say, Erik Qualman has done it again with his Social Media ROI video on YouTube.  He’ll have a million hits inside of a month, no problem.  Thank you, Erik.  This is eye-opening.  Even for me.

What is the cost of social media?

“What is the co$t of doing nothing?”

“Do you really want to take that risk?