CakeMail

Estamos muy orgullosos de anunciar que el software de marketing por correo electrónico de CakeMail ya está disponible en español, para Latinoamérica e Hispanoamérica y todos los demás clientes de habla hispana se complacerán de utilizar la aplicación CakeMail en totalidad, en su propio...

We told you Cake was easy to translate. New Estonian partners needed a version in their own language… and just did it! Do not hesitate to contact us if you wish to translate CakeMail to fulfill your needs. And have a look at the already available versions of CakeMai

We’re baking a great email service. We need someone to tend the ovens. CakeMail is looking for an operations engineer and Linux system administrator to handle its Linux-based infrastructure...

Here are the latest numbers released from the nice folks at Ferris Research on the projected cost of spam in 2009: $130,000,000,000.00 USD Cough Cough… gasp, What??! (correct, that’s 130 billion… I thought I’d add the zeros in there for some added affect) This is a 30% increase from 2007...

We’ve redesigned our website in order to make it easier to find information about CakeMail and email marketing. More pages and resources will be added in the coming weeks. So stay tuned! It would be great to have your comments

Marketing Sherpa’s team compare the American anti-spam law and the Canadian anti-spam project of law to highlight the five major differences. We could say that Canadian anti-spam law goes a little further. Difference #1. Advanced permission is required Difference #2...

Marketing Sherpa’s team compare the American anti-spam law and the Canadian anti-spam project of law to highlight the five major differences. We could say that Canadian anti-spam law goes a little further. Difference #1. Advanced permission is required Difference #2...

Previous posts: Thinking of Using an ‘Old’ List? - Part 1: The Risks Thinking of Using an ‘Old’ List? - Part 2: Prepare your Re-Opt in Email Hi again, in my last post we talked a bit about reviving old lists and dealing with hardbounces, but I never really got into how important they are...

Previous posts: Thinking of Using an ‘Old’ List? - Part 1: The Risks Thinking of Using an ‘Old’ List? - Part 2: Prepare your Re-Opt in Email Hi again, in my last post we talked a bit about reviving old lists and dealing with hardbounces, but I never really got into how important they are...

Canada has now announced it’s own legislation project to protect citizens from Spam. The Electronic Commerce Protection Act, or Bill C-27 has been announced with possible penalties of up to $10 million for spammers...

Previous post: Thinking of Using an ‘Old’ List...

Nowadays people are really trying to get the most out of their email campaigns. This sometimes means going back and using lists you haven’t touched in a while. This can often do more harm than good, so watch out...

CakeMail email marketing software is pleased to announce the release of two new libraries specifically developed to help you integrate the CakeMail Email Marketing API to your application: The Ruby library and .NET library are now available...

As you know, the CakeMail team loves to receive new ideas and feature requests from the field in order to drive our development, and make CakeMail better...

Loren McDonald has just published an interesting blogpost on the need (or not) to add a second unsubscribe link on the top of your email content. If you feel that many of your readers are hitting the Spam button instead of simply unsubscribing to your mailings, you should read her advice...

Previous posts: Are You Designing Emails for Seniors – Part 1 A Few Numbers Are You Designing Emails for Seniors - Part 2: Visual and Physical Disabilities Anyone born after the popularization of the Internet, or not long before, understands the language, culture and navigation of this media...

Here are several interesting surveys, studies, resources and email marketing techniques from last months in case you missed it. > 27 questions for your email marketing in 2009 Various opinions taken from experts’ to face challenges for 2009...

A study released a few weeks ago has revealed quite astonishing numbers on the usage of Web-based email sites in Japan...

When double opt-in is not enough, go for quadruple opt-in process! a2a_linkname="Quadruple opt-in is the new Double ;-)";

Numbers can be cruel, as shown in the research conducted in 2007 by MarketingSherpa. They found that among users who clicked the “Spam” button, 41% did it because they thought the email was not interesting. Which has much more consequences then just deleting it...

Here is our series on Spam Traps and the affect they have on your deliverability. If you missed a previous blog post, here they are: Spam Traps 101 – part 1: an Introduction Spam Traps 101 – part 2: Dormant and Blacklist Trap Addresses What can I do...

The essence of our business is naturally green - email marketing inherently means less paper waste. For the most part we even keep our other transactions paperless. But what else can we do? Our servers hosted in Montreal use hydro electricity, which we could qualify as relatively green...

Here is our series on Spam Traps and the affect they have on your deliverability...

Hello again, after reading a slew of articles that keep pouring into my inbox about Email Marketing projections for 2009, I’ve noticed there is quite a lot of talk of Spam traps and blacklists...

The Measurement Accuracy Roundtable, made up of service providers and other industry members within the Email Experience Council (eec) are working on defining a new series of metrics to more accurately describe the performance of email marketing, including: Render Rate...

We are looking for a software engineer to complete our Montreal team. You will be working on the CakeMail Interface, API and plugins. Essential ingredients 3+ years experience in software/algorithm/protocol design...

A couple weeks ago we launched our new Litmus plug-in, built for testing your emails directly in CakeMail. This way you can be sure that they are displayed perfectly across every email platform and that they will not be blocked by spam filters. Which is - as we know - not a simple task...

We are always very proud to see what our clients are doing with CakeMail and how they push it, and push us, to make it the way they need it to be. In fact, we’re so proud of them that we want to congratulate them publicly...

Again from Chad White, from Retail Email Blog’s, here is its Subject Lines Hall of Fame for 2008: “After reading more than 12,000 retail emails during 2008, here are my picks for the most outstanding subject lines”...

Bonjour, je fais partie d’une délégation d’entrepreneurs québécois qui seront en visite en Belgique et en France la première semaine de février. Je serai à Bruxelles le 2 et le 3 et à Paris du 4 au 7 février 2009...