
California WIC Association
On October 28, CDPH and Fresno WIC staff came together to celebrate the arrival of the new WIC foods. They were joined by local chef, Garrett Henderson, from Slates Restaurant to show Californians how they can prepare healthy recipes using fresh fruits and vegetables. This event included a cooking demonstration, a farm...er’s market, and several information booths from the WIC Program and the Network for a Healthy California-Central Valley Region. WIC moms were also present to share their stories about participating in the program.Read More

California WIC Association NEW WIC FOOD PACKAGES: Community Action Partnership of Kern -WIC program was recognized by State Senator Roy Ashburn for their outstanding education and outreach with the Healthy Habits for Life campaign, working to improve the health of their community through nutrition education and active support of breastfeeding to moms. Check out their messages on YouTube.
Source: www.youtube.com
PSA - COMMUNITY ACTION PARTNERSHIP OF KERN - WIC PROGRAM - August, 2009.

California WIC Association WIC PROGRAM: BREASTFEEDING IS GOOD FOR THE BABY AND YOU

California WIC Association WIC PROGRAM: BREASTFEEDING IS SPECIAL

California WIC Association WIC PROGRAM: BREASTFEEDING AND WORK

California WIC Association
PHFE WIC legislative ambassadors had the pleasure of meeting with Congresswoman Judy Chu (D32) at the Baldwin Park WIC Center on Monday 10/19/09. Congresswoman Chu was able to see our user-friendly WIC services in action, as well as, hear the latest issues affecting the 50,000+ WIC moms and babies living in her distric...t, especially the rollout of the WIC new foods and the excitement it has generated among the entire community (WIC families, WIC stores, WIC staff, the media, etc.). PHFE WIC thanks Congresswoman Chu for taking time out of her busy day to make this important conversation happen with her WIC community!Read More

California WIC Association The Betteravia staff not only eats the rainbow….we are the rainbow! Enjoy our staff picture.

California WIC Association
Fresno Bee's food writer blogged about WIC -- nice explanation of the breastfeeding changes! http://www.fresnobee.com/columnists/joan -obra/story/1664980.html
Source: www.fresnobee.com
A historic shift occurred in the Women, Infants and Children (WIC) program on Oct. 1.

California WIC Association From PHFE's Shelly Lewis: On the way to San Pedro, I drove past Wilmington and the Sara Lee bread truck was parked in front of the Mommy's WIC-only store. Sara Lee has really worked hard on positioning themselves for WIC business from redesigning their factory line to produce 1 pound loaves to delivery trucks rolling up to point of sale on day 4. Smart!

California WIC Association
WIC Participant/Employee Angelina Lopez reported to Shelly Lewis of PHFE about her positive shopping experience at San Pedro Vons with her new checks. She found all the products (she's exclusively breastfeeding!) and the cashier was so excited to process the new checks that she called a co-worker over to watch! Angelin...a answered their questions and helped build their confidence processing new checks. Thanks Angelina!Read More

California WIC Association
More media coverage on the new WIC Foods. Here's a link to the podcast with Karen Farley being interviewed by KCBS this afternoon. Great job Karen! http://www.kcbs.com/topic/play_window.ph p?audioType=Episode&audioId=4065036

California WIC Association
Director Edie Wiltsee of Monterey County WIC said the atmosphere was fun and festive on New WIC Foods Day! Check out the coverage in the Salinas Californian. Tonight Monterey county WIC will be featured on both local and Spanish TV news. http://www.thecalifornian.com/apps/pbcs. dll/article?AID=/200910020505/NEWS01/910 020322
Source: www.thecalifornian.com





























