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2009 TOADY NomineesCreated about 5 months ago
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Called "Join the Team," the promotion is aimed at generating a new generation of global fans among kids ages six to 12 years old in Australia, Canada, France, Germany, Mexico, New Zealand, the United Kingdom and the United States, Kathleen Seguin, the director of global promotions for Hasbro, said.


Joy at 2:04pm July 7
global fans=consumers=profits


Annika Duesberg importance of play
Speaking of Faith with Krista Tippett: religion, meaning, ethics, and ideas [from American Public Me
Source: www.speakingoffaith.org
Speaking of Faith, from American Public Media, is public radio's national conversation about belief, meaning, ethics, and ideas. Each week, host Krista Tippett looks at the common and larger themes of ...


Chain restaurants, despite their efforts, face mounting pressure to curb marketing of unhealthy foods to children. Are outright fast-food bans next?
Patricia at 4:56am July 2
In my neighborhood, there are no restaurants other than fast food restaurants. That makes life more difficult for parents around here, especially since the "grocery stores" don't carry any fresh produce worth buying.


Krisy at 5:38am July 2
I am a homeschooler and don't regreat a day of it. We like to keep our lives simple as much as possible... it is horribly overstimulating for kids and adults at this point, to have almost everything marketed to each individual age group. Also, the time I have been able to spend wih my daughter and being able to be the one to see her face light up ... Read Morewhen she learns something new is the most amazing experience!! It is hard to not buy fast food b/c there is some kind of fast food chain resturant every mile or so... it takes extra time and planning, but I try to pack a cooler with food and drinks when we know we will be out for a while. I also have planted a vegetable garden this year which was an awesome learning experience for my daughter and now we will have fresh, organic veggies we can trust in our back yard... that don't come in a wrapper or packaged in an illustrated box full of ads.


Seeing headlines from various news media over the last few days that report overwhelming box office figures of Transformers: Revenge of the Fallen, and knowing that a controversy is brewing surrounding this film, makes one pause and question whether this PG-13 movie reflects cinematic excellence;...


Campaign for a Commercial-Free Childhood Because of an outpouring of support from CCFC’s members, we met our goal of $15,000 before the end of our fiscal year. Thanks so much to everyone who contributed.Your generosity makes it possible for us to continue our important work reclaiming childhood from corporate marketers


Je
Source: www.gearfuse.com
Anyone who has witnessed the now infamous “2 Girls, 1 Cup” video will never be the same. Trust me, you’ll know what I’m talking about if you’ve seen it or even just heard about it. This vehicle immortalizes the meme through the majesty of skateboard design.


Source: www.commercialfreechildhood.org
In this issue: Transformers Marketing Still Not Transformed; Commercial-Free Play: Retro or Revolutionary; Commercial Radio on School Busses is Not in the Public Interest; CCFC's Father's Day Appeal to President Obama Delivered to the White House
Megan at 4:00pm June 30
Regarding Transformers, I was totally dismayed to see the marketing overload at play in my local stores. In Toys-R-Us, there is about a 20 foot wall section when you enter the store. In Old Navy and Target, all the boys' shirt racks are loaded with Transformers merchandise. I find this overload unacceptable and hope that CCFC can help make a difference for our children and our culture.
Megan at 4:01pm June 30
P.S. We donated to CCFC this week to meet the matching funds challenge. Hope everyone will reflect on what CCFC means for their family and donate today!


Johanna
Woo hoo! http://business.theatlantic.com/2009/06/ burger_kings_horrible_creepy_ad_campaign _isnt_working.php
Source: business.theatlantic.com
To the surprise of nobody, Burger King's horrible, creepy advertisement campaign is not working, and the company finds itself falling further behind McDonald's according to just-released figures. This ...


If you're looking for ways to get your children to move more this summer, show them the games you played as a kid, such as chasing lightning bugs, jumping rope, playing kickball, flying a kite or using a hula hoop. In this age of high-tech entertainment, call it retro play.


County Office of Education's courtship of corporate sponsors could raise big cash and concerns about the lessons learned


A Harvard-based childrens advocacy group is stepping up its confrontation with movie studios over how PG-13 films are marketed.


Anna
My husband and I appreciate how family friendly IKEA is. We have come to expect that IKEA goes above and beyond to make the shopping experience a positive one for parents and children.
This past week's shopping experience fell short of that, however. We went to the Bolingbrook, IL store on June 22nd. We had dinner in the cafe with our young children, and were disappointed that the children's programming that was playing was rated Y7, intended for youths seven and up. The show was iCarly (Nick) and it included a joke between the male and female minors about going to "Build-a-bra".
Our children are not all yet seven, and for the one who is seven, we'd prefer her not to be bombarded with TV shows that degrade the female body by making it the object of jokes.
I sent an e-mail to IKEA to find out what its policy is on showing Y7 shows in its stores. I can post the outcome when I hear back.


Source: www.commercialfreechildhood.org
CCFC has been tracking ads for this summer's violent, PG-13 movie releases. Follow the link to learn more about how the marketing is targeting young children.


Leah at 8:41am June 25
thank you ccfc for being here!
Kimberly at 11:43am June 25
We took our teenage boys last night and saw a zillion little boys in the theatre! My husband and I both agreed that this is not a movie for little ones!!!


Campaign for a Commercial-Free Childhood Yesterday the Campaign for a Commercial-Free Childhood sent a letter to Chairman Jon Leibowitz of the Federal Trade Commission urging the FTC to stop the marketing of violent PG-13 movies targeted to children. Follow the link to read the press release.
Source: www.commercialfreechildhood.org
After 16 Months, MPAA Still Ignores FTC Staff’s Request on Marketing Violent PG-13 Movies to Children; CCFC Urges FTC to Take Action.


Emilee at 12:35pm June 25
I agree about the ratings being off...and how many times we have seen movies simply with NO rating because they couldn't "decide" ?!?!?! Whatever, if it's that bad then bump it to the next level and DEAL! ARgh, sorry just a beef, I so agree with you Megan.
Susan at 1:35pm June 25
Megan, I'm glad you raised this issue. In fact research shows that "ratings creep" is real. Movies rated PG13 now would have been rated R a decade or so ago. That's part of the reason that CCFC is so concerned about how these films are being marketed to young children.


For years, Hollywood studios have gleaned millions in soft marketing dollars from brands seeking a lift from summer blockbusters. And Paramount Pictures, with its June 24 release, "Transformers: Revenge of the Fallen," is no exception


Walt Disney Co is introducing $350 netbooks for children ahead of the holidays, even as other toy companies shy away from expensive items to appease recession-hit shoppers.


Today, the Campaign for a Commercial-Free Childhood sent a Father's Day appeal to President Obama, signed by over twenty five hundred parents, petitioning him to launch a systematic review of the regulations on marketing to children to determine if they offer sufficient protection for twenty-first...


Alexa Ogno We got about 40 people at our Consuming Kids screening this morning! Great discussion afterwards, too. The DVD goes into circulation at the Salem (Massachusetts) Public Library over the next few weeks.


Source: commercialfreechildhood.org
Today, the Campaign for a Commercial-Free Childhood sent a Father's Day appeal to President Obama, signed by over twenty five hundred parents, petitioning him to launch a systematic review of the regulations on marketing to children to determine if they offer sufficient protection for twenty-first c...


Anna Calvin Klein billboard in New York depicts, according to the New York Daily News: "a topless young woman lying on top of a bare-chested boy while kissing a second shirtless male. They're on a sofa, and below them a third male - pants and shirt unbuttoned - is lying on the floor." See link below for ways to take action!
Source: www.onemillionmoms.com
OneMillionMoms.com is an online activism campaign which gives mothers an impact with entertainment media decision-makers, and lets them know we are upset with the messages they are sending our children and the values being taught.


Charging that toys sold with meals in fast-food outlets can lead children to develop bad eating habits, a Brazilian prosecutor on Monday asked a judge to ban such sales nationally at chains including McDonald's and Burger King.


Kirsten at 5:55pm June 17
Looks like an interesting book, Tanya. Thanks for the suggestion!
Anne at 6:30pm June 17
It's encouraging to discover that other countries are addressing these issues, as well. I hope the US and other nations will follow suit. Appetite for Profit does sound provocative!


Gail We were watching Night at the Museum on a tv channel, just a regular channel and a commercial for male enhancement came on, with a Santa Claus theme. It was around 8:30 - 9 pm at night. I was so appalled for my 6 year old. Why kind of tv station would air such a commercial during a clearly children's movie?? You can't even let your kids watch a yankees game, YES network airs male enhancement commercials constantly. What is the matter with people??


Kirsten at 2:31pm June 17
I agree. Those commercials need to be pulled off the air completely. If someone needs it they should talk to their doctor not diagnose themselves via commercials.
And they are uncomfortable to watch with just other adults let alone with kids!
And they are uncomfortable to watch with just other adults let alone with kids!


Children are in greater physical, psychological, emotional and spiritual danger now than at any other time during the life of this nationand the threat is coming from a multi-billion dollar industry that is using the latest advances in psychology, anthropology, and neuroscience to transform...
Cathe at 7:27pm June 16
Listen to this soundbite about the affects of TV on children's eating habits at http://www.lexy.com/feed?i d=464


Marti at 7:36am June 17
Parenting education, parenting education, parenting education, and then more parenting education. I cannot do enough of it. Somehow the majority of parents, while devoted to their children, just don't see this and other media issues as relevant to their kids... unless their kids have a problem.


The marketing and advertising restrictions in the tobacco law that Congress passed last week are likely to be challenged in court on free-speech grounds. But supporters of the legislation say they drafted the law carefully to comply with the First Amendment.


Source: salsa.democracyinaction.org
Join 2,500 other CCFC members and send a message to the President urging him to act on his concern and use the power of his office to protect children from the onslaught of advertising and marketing. We'll deliver your message to the President for Father's day.


Brandi Lavrich Does anyone else feel alone when it comes to the desire for a "commercial-free childhood"? My daughter's kindergarten class had their end-of-year concert yesterday, where they sang the "Pizza Hut" song (the only lyrics to the song are names of fast-food restaurants). I mentioned to several people how I was extremely disappointed in the school and specifically, the teacher, for not only marketing these restaurants to our children, but also essentially turning them into little advertisements for these places. I was told that it was, "just a fun song" and that I was overreacting. I feel like people just don't get it!!!!
Emily at 6:09pm June 11
Think of it this way... do these parents pay attention when their kids 'want this and want that'... do they find it annoying? I do, and I would find that song out of place as well!


Source: salsa.democracyinaction.org
Join 2,500 other CCFC members and send a message to the President urging him to act on his concern and use the power of his office to protect children from the onslaught of advertising and marketing. We'll deliver your message to the President for Father's day.


Joshua Leeger Have you created an "event" for the Consuming Kids viewing on the 20th? If so, will you please forward the link to me? Then I can send it to my bay-area friends. Thanks!
Evan at 11:44am June 11
All screenings of Consuming Kids are listed at http://consumingkids.brave newtheaters.com/screenings. Just enter your zip code, click the screening nearest you, and RSVP. If you want to share an event with friends, just send them the link to the screening page and they can RSVP too.


Sheri No radio on public and school transportation!!!! It's uncivilized!!!! It's a complete annoyance!!!! Leave us alone with our thoughts, PLEASE!! or our conversations or whatever an individual decides to do during transit time. SAY NO TO BIG BROTHER!!!!!


Linda Viramontes I just found out about this organization and I , for one, think it is absolutely called for. I'm only 27, and it saddens me to think how my children (when I have them) will be brought up in a commericalized society. Its appalling. Kids these days grow up too fast anyways, and exposing them to brands and aggressive marketing tactics, especially those focused in the classroom, its crazy. And I work in MARKETING!!! XD


Michele Duffy We visited our local library yesterday for the Summer Reading kickoff and since becoming aware of consciously steering my daughter away from commercial crap, she has begun to make sound reading choices for herself and is reading book after book. SO happy this group is bringing this important issue into the light and that we caught and corrected this early on.


Ray Reu Watch PBS. No commercials!
Linda at 1:21pm June 9
I love PBS. Rick Steves Journeys to..anywhere! But sometimes I hate watching it because it makes me want to visit those place now. LOL
Julie at 11:36am June 17
Wish it were so -- even on PBS, shows are now brought to you by McDonalds and ChuckECheese's... and Huggies diapers... there are few safe places nowadays!


Scholastic, the longtime children's book publisher, is being sent to detention by some teachers who say its book club catalogs and fairs are too heavy on toys and too light on quality books.
Cathe at 7:18pm June 8
however, I noticed the book selection was particularly bad this year -- mostly TV and movie tie-in stuff.
Vicki at 7:10pm June 10
You don't have to give up a book fair - there are plenty of other children's book suppliers that can offer you a book fair. Try Usborne Books or Barefoot books. Both are commercial free and have fantastic books.


Source: www.usatoday.com
Scholastic, the longtime children's book publisher, is being sent to detention by some teachers who say its book club catalogs and fairs are too heavy on toys and too light on quality books.
Kimberly at 6:49pm June 8
I completely agree that Scholastic has fallen intot he comercialism realm. Usborne is only slightly better. They may not have commercialism, but they have poor vocabulary. Our Usborne "Alice and Wonderland" uses the word "stupid". I had to cross it out and write in "silly" for my daughter. Then we purchased the Usborne children's Bible and it uses the word "hate" which I again had to edit to "dislike". Where are the Usborne editors. Is anyone previewing it before it goes to print for children?
Vicki at 7:17pm June 10
But what a fantastic way to teach your child something! Even if a book has something written in it that we don't like, it can be a learning lesson for the child. I don't agree with every word a book says or how it says it, but my kids will learn those words and I want them to ask questions.
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