Valuable Connections

Writing Exercises – Do Something Entirely Different
I sometimes find it difficult to keep writing about the same topic day in and day out. Even if I inject some of my personality, it still seems stale. The best way I know to refresh your writing is to write something entirely different. And I don’t mean just a different... topic. I mean a [...]

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Writing Exercises - Ask for Help
One of the toughest things about writing  is getting enough thick skin to accept criticism. Not everyone is gracious about delivering their critiques, and some people can be down right nasty. A big help to me in this area has been participating in peer reviews. This can be with writers y...ou know ...

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Good Web Site Content Starts With the Basics
The most successful web sites are based on a company’s business strategy. Before starting to build a web site, there are several things you need to know, including: Goals of the site How to use the Internet to achieve these goals Who is the target market What do you want to ...say to this target ...

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Content Equals Communication
A solid web site strategy should encompass the content. Good web content should speak to your target audience and help them understand how you stand out from your competition. Whether your company caters to the consumer or to other businesses, it is important that your content position your ...comp...

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Unhappy Customers Teach You Valuable Lessons
I have been trying to determine exactly the type of web content writer I want to be when I grow up! There are so many choices, and honestly I’ve tried a multitude of writing styles trying to learn what is the best type to provide to my clients. One of the things I have had to... [...]

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Repurposing Web Content
A key to making your web site work is to determine the best ways to repurpose your web content.  The return on investment increases by repurposing your web content while providing an opportunity to readers who might not see your web site to learn about your company.   There are many ways to rep......

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Quality SEO is a valuable activity that can dramatically transform profitability of a business. However, since this is not yet understood by many management team executives, it is often both undervalued and under-resourced.

Picking Keywords for Your Site
Determining how to use keywords can seem daunting.  First you have to determine which keywords your target market might use to find your services or products.  Then you need to research to make sure you have keywords that are being searched for, and finally, determining your keywords and p...hrase...

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Writing Exercise - Let’s Use Color
I have found one of the best ways for me to keep writing is to mix it up a bit.  What I mean by that is I write blog posts, articles web pages, journalistic articles, research papers, speeches…whatever I can to learn a variety of writing styles.  Plus, I also do some personal writing w...her...

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1 Day Left to Get FREE Business & Marketing Services!
The “Done for You” Giveaway of the Century ends tomorrow, April 30, and I don’t want you to miss your opportunity for search engine optimization home page makeover and all the other cool things that nearly 30 providers are GIVING AWAY—including audio & video producti...on, ready-to-give ...

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Independent professionals who use the Web to promote their services are often surprised to learn, after spending big bucks and a lot of time getting their website designed and finally published, that it's not enough! "What? Is this some sort...

The TouchGraph Google Browser reveals the network of connectivity between websites, as reported by Google's database of related sites.

Free Business & Marketing Services! Wow…Check This Out!
My colleagues Linda Claire Puig and Kim Clausen have put together an outrageous event in which they and nearly 30 other service providers—including me!—are giving away hundreds of thousands of dollars of done-for-you services and products! (I’m giving away 10 SEO H...ome Page Makeovers.) It’...

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Free Business & Marketing Services! Wow…Check This Out!
My colleagues Linda Claire Puig and Kim Clausen have put together an outrageous event in which they and nearly 30 other service providers—including me!—are giving away hundreds of thousands of dollars of done-for-you services and products! (I’m giving away 10 SEO H...ome Page Makeovers.) It’...

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