
Artful Thinkers Key to push marketing success is to "personalize" your communications.
www.marketingcharts.com
Though 64% of consumers say promotional offers dominate both the email and traditional mail they receive, only 41% view them as must-read communications and many even steer clear of a brand in protest ...

Artful Thinkers List of top digital marketing trends for 2010
www.marketingcharts.com
As 2010 fast approaches, digital marketers are gearing up for yet another year of changes that will incorporate both the transformational and the incremental. From the economy’s influence on the ...

Artful Thinkers
If the number of approximately 5000 websites in 1994 is correct and that we are now part of some 200 million plus websites today, then we've experienced a stunning 40,000-fold increase in number of websites. How's that for a growth rate?http://blogs.harvardbusiness.org/tjan/20 09/10/five-mindblowing-web-stats-you.htm l
blogs.harvardbusiness.org
Fifteen years have passed since I was first introduced to the web by Marc Andreessen and Jim Clark's launch of Netscape in 1994. The following year I started a company, ZEFER, while at the management consulting firm McKinsey & Company. ...

Artful Thinkers Interesting: Average online American visited 87 web domains, had 53 internet sessions, surfed 2,645 pages and spent 57 seconds per page in Sept 09 (Nielsen)

Artful Thinkers
Reading: "marketers gear up for an undoubtedly leaner and meaner year in 2010". Favorite trend is the #10: 2010 will become the year of the good idea: http://www.marketingcharts.com/televisio n/top-10-integrated-marketing-trends-bew are-of-hyperfocus-10876/?utm_campaign=ne wsletter&utm_source=mc&utm_medium=textli nk
www.marketingcharts.com
As 2009 hurtles to a close and marketers gear up for an undoubtedly leaner and meaner year in 2010, they will need to be increasingly vigilant about managing integrated programs with fewer resources, more ...

Artful Thinkers Great article that explains what my client ATi (www.adaptiveinc.com) does - providing intelligent information to CMOs - Check it out! http://tinyurl.com/yh54jse
tinyurl.com
destinationCRM.com is dedicated to providing Customer Relationship Management product and service information in a timely manner to connect decision makers and CRM industry providers now and in the future.

Artful Thinkers
Latest report on Economy + Internet Trends from Morgan Stanley (Web 2.0 Summit Oc 20) http://www.morganstanley.com/institution al/techresearch/pdfs/MS_Economy_Internet _Trends_102009_FINAL.pdf
www.morganstanley.com

Artful Thinkers More than three in 10 (32%) small-business advertisers plan to include social media in their marketing mix in the next 12 months
www.marketingcharts.com
More than three in 10 (32%) small-business advertisers plan to include social media in their marketing mix in the next 12 months by using a page on a social networking site such as Facebook, Linkedin or MySpace, according to the latest wave of BIA/Kelsey’s Local Commerce Monitor study.

Artful Thinkers New resource for those "bootstrapping" - a trending hot topic for business owners and entrepreneurs. http://www.inc.com/bootstrapping
www.inc.com
Advice for start-ups, entrepreneurs, and small business owners on financing a business by bootstrapping: managing costs, being frugal, controlling business costs, being creative with company resources, and stretching business budgets.

Artful Thinkers Great tip today from Joan Koerber-Walker: If you use comment marketing as a way to drive SEO or establish yourself as a credible source in online conversations, make sure you comment at the "root" (blog or news source). Commenting in FB and other social sites does not give you Google credit for SEO.

Artful Thinkers
Just the Facts: Social tools like Facebook, Twitter help business get word out http://www.sltrib.com/ci_13516341?IADID= Search-www.sltrib.com-www.sltrib.com
www.sltrib.com
Social tools like Facebook, Twitter help business get word out

Artful Thinkers Just added photos of our event this morning. John-Scott Dixon provided critical social media tips for small businesses including value of comment marketing, page links, using groups in LinkedIn and of course the importance of securing all your identities. Thank you JSD!

Artful Thinkers 94% of enterprises will boost social media, online communities http://bit.ly/IlECZ

Artful Thinkers New rules, new realities... Time to adjust your marketing strategies and tactics! http://bit.ly/KtTzX
bit.ly
Though US economists are cautiously predicting an uptick in consumer spending next year, the post-recession landscape will present brand marketers with new challenges, new engagement realities and new ...

Artful Thinkers Study found that social media appears to increase email consumption, not decrease it... Good news for email vendors. http://bit.ly/4DRL7
bit.ly
Despite an initial hypothesis that increased time on social networks might be taking Americans away from their email, a Nielsen Company analysis found that the heaviest social media users actually use ...
















