Navel Marketing works with companies to develop the inner tools that create organizations worth talking about. We then implement word-of-mouth tactics that help spread the message.
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- Location:
- Chandler, AZ, 85249
- Phone:
- (208) 283-4789
- Mon - Fri:
- 8:00 am - 6:00 pm
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- Are The 4 Ps Dead? 11:14am Nov 2
- How to Arm Customers to Spread the Word 7:19pm Sep 24
- And… We’re Back 8:07pm Sep 23
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Twitter / bcritchfield
(The following is an excerpt from the Introduction of the upcoming book Marketing From the Navel: How to Become a Company Worth Talking About and Arm Customers to Spread the Word) The 4 Ps In 1960, a concept was introduced by E...
Navel Marketing In doing reasearch for the upcoming book, Marketing From the Navel, what is one marketing topic you would like to know more about?
Up to this point, I have emphasized the Navel Model for creating a company worth talking about. It is critical that you do this piece first. As the great military strategist, Sun Tzu, once said, “Strategy without tactics is the slowest route to victory. ...
Due to issues with WordPress, we were down for about a week. Now that those issues are resolved, we are back up and running. Also, the world headquarters of Navel Marketing have moved from Boise, Idaho to Phoenix Arizona. We have been a bit silent during the transition, however, never fear...
Tolerance may be one of the most misunderstood words in the English language. There are many using this term who simply manipulate it to fit their own purposes. True tolerance is something quite different than what is portrayed in the mainstream media...
Navel Marketing
Check out the blog by Brian Critchfield, Navel Marketing's Chief Navel Gazer, on the Thunderbird Knowledge Network at http://knowledgenetwork.thunderbird.edu/
Source: knowledgenetwork.thunderbird.edu
Karen Walch, Ph.D. Thunderbird professor writes about adventures in cross-cultural negotiation on the World Café.
Navel Marketing Thank you to all you fans of Navel Marketing. I haven't invested as much time and attention to this page as I should. I would love to hear from you what you would like to see on this page. Thank you all for your interest and support!
To many, that title seems to be a bit of an oxymoron. The question I am often asked is, “how does Twitter make money?” At the risk of writing yet another commentary on the popular micro-blogging network, I think a bit of an explanation behind how Twitter got to where it is today is in order. I ...
I recently wrote an article in Eagle Magazine on social media and the 3 major networks. This covers the basics of social media and the reason behind the phenomenon. I have reprinted the article below...
Lest we get into a tussle over who’s phone is better (mine is, of course), this post is less about a cool toy (OK, WAY cool) and more of an illustration of a company that has created a phenomenal customer experience. Admittedly, I am a bit of a gadget geek. ...
Over the last couple of weeks, I have lectured in 3 different college marketing classes (I have 2 more scheduled) and judged a high school marketing competition...
Navel Marketing Thanks to all of our new fans! We'll make sure we'll give you something of value.
