
Eating at Your Competition’s Market Share: Join the Charlotte AMA November 11th to Learn How the Bloom Grocery Chain Gets it Done Successful marketing professionals know a recession offers many opportunities to both increase market share and leverage their company for even higher returns in the r...

Many so-called experts are trying to fill young people with fear about what they should post in their Facebook accounts. They make the case the school admissions staff and company recruiters are going to check your Facebook page and ding you for the stupid things you did...

In a nod to Donny Deutsch and his program "The Big Idea" on CNBC, pitch your business ideas and get great marketing feedback from Charlotte’s best and brightest entrepreneurs at the Charlotte AMA’s October event. Ou...

Professional associations offer valuable and rewarding experiences that enhance professional credibility and broaden networks for active members. For those of you, who have already made the wise decision to join a professional association, pass this on to your friends...

Winning Words of Wisdom: September 16 CAMA Meeting to Focus on Best Practices in B2B and B2CThe Charlotte chapter of the American Marketing Association (CAMA) is pleased to host the Carolinas Winners of the Ernst & Young Entrepreneur of The Year Awards on September 16 in an engaging panel...

"Howling" At the Recession: Marketing the Great Wolf LodgeThis March, in the midst of the worst recession in generations, Great Wolf Lodge opened in Concord, North Carolina. Yet despite this economic challenge, management is “howling” about exceeding expectations. ...

Check out Cause Marketing article from CAMA's VP of Programming:http://www.charlotteobserver.com/406/story/371034.htmlAttend CAMA’s July 15th event and learn how making a difference in yourcommunity can make a bigger difference in your business: http://www.charlotteama.com/events/index.htm

Oprah Winfrey, Bill Gates, and Bobby Sager certainly are. And their incredible philanthropic endeavors are so ingrained in their public identities, that these millionaires are just as famous for their humanitarian work as they are for their business ventures...

Charlotte AMA July event: July 15, 2009 at Dilworth Neighborhood Grille‘Cause It’s the Right Thing to Do: Cause marketing; it’s good for your business, good for the communityLearn how businesses are increasingly leveraging cause marketing as a powerful outreach and sales tool.Register nowCa...

By Ken CaputoIt’s an all too familiar story. The person who puts everything but everything into the job. The long hours… The missed social engagements…. Putting so much of all the other parts of their lives on hold.I recently met a lady who fits the profile. She’...

“Where do I start social media marketing?” That might be the biggest question that appealed so many markers to the Charlotte AMA June’s meeting as the topic is about Facebook. When...

Maybe you’ve been out of work for a while. Or, perhaps you just received your first unemployment check. Find yourself somewhere in between? Whatever the case, you have joined the ranks of millions of Americans who are out of work and struggling.The jobless rate is frightening. ...
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