Charlotte Interactive Marketing Association posted a new blog entry Search Marketing Benchmark Guide for 2009.
MarketingSherpa’s Search Marketing Benchmark Guide for 2009 has been released, which provides an interesting collection of data that can be used a reference when determining what role Search Marketing needs to play...
Charlotte Interactive Marketing Association posted a new blog entry How To Develop Your ‘09 Online Marketing Budget.
During these tough economic times, budgeting is becoming an even more critical aspect of the planning process. It’s easy for a lot of companies to immediately dismiss marketing as a disposable expense, ...
Charlotte Interactive Marketing Association posted a new blog entry How to Select an Online Marketing Agency.
Jeannie Moran, eCommerce Marketing Director of AutoNation, shares how to select an online marketing agency at SES
Many marketers have struggled with this topic: How To Select an Online Marketing Agency. I attended...
Charlotte Interactive Marketing Association posted a new blog entry WebsiteBiz to Attend ExactTarget Users Conference on Email Marketing.
One to One Email Marketing
This year Eric Dudley, Kyle Bumgardner, Ron Hassay and Tom Dressler from WebsiteBiz will be attending the 2008 ExactTarget Users Conference, Sept. 22-25 in Indianapolis. For the first ...
Charlotte Interactive Marketing Association posted a new blog entry Google Adwords Seminars Coming to Charlotte, NC.
Seminars are currently offered in two areas: AdWords and Analytics. AdWords Seminars are designed to teach you how to manage your AdWords account more effectively by covering topics from best practices on account ...
Charlotte Interactive Marketing Association posted a new blog entry SES - Successful Tactics for Social Media Optimization (SMO).
Social Media Optimization Session at SES San Jose
Community-built websites like Facebook, YouTube, Microsoft Tagspace, and Wikipedia, and new sites allowing content to be shared through “tagging” can be...
Charlotte Interactive Marketing Association posted a new blog entry SES - Social Media Marketing: What is it and What is it Good For?.
Marketing to and through social networks means humans are hot again. Not as directory editors; it’s Web 2.0, and your customers are in control. The old-fashioned media buy has gone bye-bye. Social media ...
Charlotte Interactive Marketing Association posted a new blog entry SES - 7 Proven Ways to get Your Website on Page 1 Organically and then Convert.
Shawn and the panel discuss SEO strategies with the SES audience.
We have the opportunity to learn the seven proven ways to get your website on page one organically and how to dramatically increase your conversion ...
Charlotte Interactive Marketing Association posted a new blog entry SES - Orion Keynote Panel: Technical and Information Giants.
Technical and Information Giants with Danny Sullivan, Matt Cutts and Kirsten Mangers
Looking forward to this session as the panel is awesome.
We have an opportunity to see a video featuring various clips ...
Charlotte Interactive Marketing Association posted a new blog entry Global Search for the B2B SEM.
Day two starts off with an opportunity to learn about how the global market represents a huge opportunity for those who can master the nuances of local customs and languages. We are hearing about how the leading ...
Charlotte Interactive Marketing Association posted a new blog entry SES Update - Search Around the World - Part 2: The UK & Europe.
Eastern and Western companies are rushing to get a piece of the action internationally, but does anyone really understand the marketplace? In this session, we are learning how to separate hype from actionable ...
Charlotte Interactive Marketing Association posted a new blog entry SES Opening Keynote Presentation: Lee Siegel.
Lee Siegel, Author of “Against the Machine“
It seems that Obi-Wan Kenobi is missing and if you find him you get a free pass the any SES event of your choice.
The session is being streamed live via ...
Charlotte Interactive Marketing Association posted a new blog entry SES Update - Pay Per Conversation.
We are learning about how marketers are becoming successful in their SEM efforts. PPC can no longer stand for “Pay Per Click” — it must stand for “Pay Per Conversation.” Many marketers agree...
Charlotte Interactive Marketing Association posted a new blog entry SES Update - Orion Keynote Panel - How Much Search is Enough?.
SES Keynote Panel: How Much Search is Enough?
Eric and I have the pleasure to sit in on today’s Key note panel. It’s a huge room with lot’s of Internet marketers.
Where does search really fit ...
Charlotte Interactive Marketing Association posted a new blog entry SES - More Customers, Fewer Costs: Why Marketing to the “Long Tail” Makes Sense.
This session is addressing how marketers are utilizing the long tail of the Internet and search engine marketing to identify and reach consumers who are interested in what a company has to offer, but don’t ...
