Rogers State University Innovation Center

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We've been helping a local small business for several years. When he has a questions about marketing, taxes, employees, payroll, training, manufacturing, suppliers, vendors, the internet or just about anything else relating to his business, he calls us...

We've had one main car wash on Hwy. 66 in town for as long as I've lived here (referred to as #1). For an automatic wash, it was around $3. Several years ago, another car wash came into town, just down the highway from the first (referred to as #2)...

You may remember a recent escapade by two teenagers at a Domino's pizza. They were filmed doing gross things to pizza, the video was put on You Tube and immediately became a viral sensation. Teenagers have been doing crazy things with food for years, so nothing new, right...

I just attended the International Conference on Business Incubation (whew that was tiring) conference. I networked a little and learned a little. I attended 3 breakout sessions each day...

Imagine you own a gas station that has 800,000 cars, trucks and semi's drive by per day. What would be your #1 marketing technique.Brochures? Phone book? Word of mouth?You're getting closer...It would be SIGNAGE. On my way to a conference, I decided to exit off the highway and get gas...

I had the opportunity to go to the award's dinner on Tuesday night for the 2009 Governor's Cup Business Plan Competition. RSU had two teams enter this year, which is a first...

Do you remember how exciting it is to start a new business? Those first few months or years were full of adrenaline and excitement. Then reality hits - bills, customers, suppliers, lack of cash flow, marketing, etc. Those things have a way of sucking the life out of a small business...

Learn the tax considerations and cash flow aspects of choosing a specific business entity from sole proprietorship to C-Corps to Limited Liability Companies. Learn from a cert...

A couple years ago Facebook was viewed as a tool college kids used to connect with friends, now it's a way for business to connect with costumers. Not only will you learn why...

Selling to the government is generally considered to be a major challenge for business, in particular for the small business. The session will provide an overview fo opportun...

The workshop will cover information about online marketing and e-commerce, including the use of keyword advertising and search engine marketing/optimization. Also, the use of ...

As a savvy business owner chances are you already know that if your business can't be found on the Internet, you're losing costumers. Consider this fact: 78% of local consumer...

Franchising can be a great way to get into business but picking the right one can be tricky. Franchising concepts include 75 different industries with varying rates of success...

I've been reluctant to post on the status of the economy because everybody is doing it, but I have a few personal observations from my desk at the Innovation Center...

Have you ever sat down to write a business plan or a marketing plan? It can be a very daunting task, even for seasoned writers and entrepreneurs. If you've been there, you've probably stared blankly at your piece of paper or computer screen...

We are so proud to have the RSU Innovation Center featured in the The Journal Record. Check out this link to view the article. http://www.journalrecord.com/article.cfm?recid=95044

What are the primary responsibilities of a non-profit board? Why do people join non-profit boards in the first place? Understanding this dynamic can help you to manage your b...

We recently received a grant to expand our market research services. The grant funds have been used to purchase databases for business intelligence research. This is going to be very useful as we help start-ups and growing businesses...

Rogers State University recently participated in a national competition, sponsored by Google called 'Juicy Ideas'. Teams of students competed to add value to a throw-away item, a plastic shopping bag...

Have you noticed Wal-Mart's newest tag line? Save Money, Live Better, Shop Wal-mart. While this isn't anything to knock your socks off, it's a great example of features and benefits. The company has stated a feature and a benefit all in just four simple words...

I have written a few business plans over the years and reviewed hundreds (or so it seems). I remember the first business plan I wrote was for a start-up business. I was 19 years old and completely clueless about the business planning process...

Essential to the success of any new business is the development of a strong, credible and persuasive business plan. Unfortunately, many entrepreneurs neglect this crucial ste...