
Join ClearSaleing CIO and Co-Founder, Adam Goldberg, along with guest speaker, Forrester Senior Analyst, Emily Riley, for the webinar Interactive Attribution: Last Click Measurement Is Dead. Now What...

ClearSaleing
Upcoming Webinar on Interactive Attribution: Last Click Measurement Is Dead. Now What?
Co-hosted by Forrester's Emily Riley and ClearSaleing's Adam Goldberg. Register here: http://tiny.cc/wbmMD
Source: tiny.cc
www.on24.com - Online events, with audio and video synchronized to your powerpoint slides

Release 4.4 of ClearSaleing’s Advertising Analytics and Attribution Management Technology Adds 3,000 Social Media Sites and Provides a Single Interface for Campaign Creative Changes Across All Search Engines Columbus, Ohio (PRWEB) November 5, 2009 — In the midst of the crucial holiday buying sea...

ClearSaleing
ClearSaleing Named A Leader in Attribution Management by Independent Research Firm
http://www.prweb.com/releases/forrester/ interactiveattribution/prweb3107214.htm
Download the full Forrester Report here: http://www.clearsaleing.com/attributionw ave/
Source: www.prweb.com
PR: ClearSaleing Earns Highest Score in Both Current Offering and Strategy Categories among Interactive Attribution Vendors Columbus, Ohio (PRWEB) October 26, 2009 -- ClearSaleing, a technology and thought leader in attribution management, today announced that the co

ClearSaleing
AM Buyer's Guide- Part 6 & 7 - Purchase Path Stages and Time
http://www.youtube.com/watch?v=AiTk5-0hG y8
Source: www.youtube.com
This is the seventh blog in a 10-part blog series for the Attribution Management Buyers Guide. This seventh section focuses on Time. Time is one of the most impactful variables when performing attribution. ...

ClearSaleing
AM Buyers Guide- Part 5 Exclusions
http://www.youtube.com/watch?v=K4Vdks-nW i0
Source: www.youtube.com
At times, certain ads in a purchase path should not be given credit for the eventual sale. The most common example of this is when a paid search ad for a branded term is clicked at the end of a path, where the branded ad would be excluded because it is simply used for navigational purposes. ...

ClearSaleing
AM Buyer's Guide- PArt 4 Banner and Display Advertising
http://www.youtube.com/watch?v=cVO43Z4S_ MA
Source: www.youtube.com
Most companies have been determining if banner advertising is effective by measuring it the same way they do their pay per click ads, meaning they look at the number of times the banner gets clicked compared to its conversions to its cost. ...

ClearSaleing
AM Buyer's Guide- PArt 3 Ad Sources Tracked
http://www.youtube.com/watch?v=79Fp6gAK5 _g
Source: www.youtube.com
Attribution Management Buyers Guide Part 3: Ad Sources Tracked For attribution management to be done correctly, it cannot be done in a silo. Many conversions are the result of multiple forms of advertising. ...

ClearSaleing is “awe inspiring and illuminating” according to the Practical Ecommerce (PeC) blog. The PeC is a weekly blog post that evaluates different products and services designed to improve one’s Ecommerce business. Read...

In recent months, many more online marketers have realized that the “last click effect” can be hazardous to the success of their online marketing campaigns. This article from Practice Ecommerce details the problems surrounding the last click effect along with ways to avoid it. So...

The latest installment in the Attribution Forum Series successfully took place on Thursday, October 1st. Once again the Forum was an innovative meeting of the industry’s thought leaders concerning Attribution Management. ...

Given the critical nature of attribution management to advertising analytics, we have created the Attribution Management Buyer’s Guide for marketers to use when selecting an advertising analytics and optimization platform. ...

On August 5th 2009, the first meeting of the Shop.org Attribution Special Interest Group (SIG) kicked-off. The originator of the group is Anne Ashbey, who currently is an independent consultant and previously worked for Harry & David...

ClearSaleing CEO, Mike Lanese, on the different methods of Attribution Management and the important relationship between display and search. …Continue reading the MediaPost Article





















