
Forrester Research, Inc. recently released their ‘Interactive Attribution Q4: 2009‘ report on the topic of interactive attribution. Th...

View the Webinar Fewer than one third of online marketers are happy with their ability to measure interactive media. The main reason is that the industry standard of crediting the last click or last interaction is flawed...

Given the critical nature of attribution management to advertising analytics, we have created the Attribution Management Buyer’s Guide for marketers to use when selecting an advertising analytics and optimization platform. ...

ClearSaleing
AM Buyers Guide Part 9: Mathematical Attribution http://www.youtube.com/watch?v=-li4rWiXI Dk

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AM Buyers Guide Part 10: Data Warehousing
http://www.youtube.com/watch?v=O36Exx7Bp lM
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This is the tenth blog in a 10-part blog series for the Attribution Management Buyers Guide. This tenth section focuses on Data Warehousing. When you make the move to attribution management, youre going to then be collecting a wealth of information you did not have access to before. ...

Join ClearSaleing CIO and Co-Founder, Adam Goldberg, along with guest speaker, Forrester Senior Analyst, Emily Riley, for the webinar Interactive Attribution: Last Click Measurement Is Dead. Now What...

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Upcoming Webinar on Interactive Attribution: Last Click Measurement Is Dead. Now What?
Co-hosted by Forrester's Emily Riley and ClearSaleing's Adam Goldberg. Register here: http://tiny.cc/wbmMD
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www.on24.com - Online events, with audio and video synchronized to your powerpoint slides

Release 4.4 of ClearSaleing’s Advertising Analytics and Attribution Management Technology Adds 3,000 Social Media Sites and Provides a Single Interface for Campaign Creative Changes Across All Search Engines Columbus, Ohio (PRWEB) November 5, 2009 — In the midst of the crucial holiday buying sea...

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ClearSaleing Named A Leader in Attribution Management by Independent Research Firm
http://www.prweb.com/releases/forrester/ interactiveattribution/prweb3107214.htm
Download the full Forrester Report here: http://www.clearsaleing.com/attributionw ave/
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PR: ClearSaleing Earns Highest Score in Both Current Offering and Strategy Categories among Interactive Attribution Vendors Columbus, Ohio (PRWEB) October 26, 2009 -- ClearSaleing, a technology and thought leader in attribution management, today announced that the co

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AM Buyer's Guide- Part 6 & 7 - Purchase Path Stages and Time
http://www.youtube.com/watch?v=AiTk5-0hG y8
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This is the seventh blog in a 10-part blog series for the Attribution Management Buyers Guide. This seventh section focuses on Time. Time is one of the most impactful variables when performing attribution. ...

ClearSaleing
AM Buyers Guide- Part 5 Exclusions
http://www.youtube.com/watch?v=K4Vdks-nW i0
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At times, certain ads in a purchase path should not be given credit for the eventual sale. The most common example of this is when a paid search ad for a branded term is clicked at the end of a path, where the branded ad would be excluded because it is simply used for navigational purposes. ...

ClearSaleing
AM Buyer's Guide- PArt 4 Banner and Display Advertising
http://www.youtube.com/watch?v=cVO43Z4S_ MA
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Most companies have been determining if banner advertising is effective by measuring it the same way they do their pay per click ads, meaning they look at the number of times the banner gets clicked compared to its conversions to its cost. ...

ClearSaleing
AM Buyer's Guide- PArt 3 Ad Sources Tracked
http://www.youtube.com/watch?v=79Fp6gAK5 _g
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Attribution Management Buyers Guide Part 3: Ad Sources Tracked For attribution management to be done correctly, it cannot be done in a silo. Many conversions are the result of multiple forms of advertising. ...






















