ConsumerBase

Here at ConsumerBase, we are always encouraging our clients to find new ways of building their databases. We use all of these tactics ourselves and are more than satisfied with the results. If you are interested in learning how to grow your database, use these tips to start the process: 1...

As email marketers, we know better than to take it personally when a subscriber chooses to opt-out of our emails. In many cases, readers are not unsubscribing to us because they want to reject our company...

We’ve said it before and we’ll say it again. One of the best ways to send out targeted emails to a relevant audience is to segment your database. A ...

Now that summer is officially over, it’s a good time to look over your email messages to see what could be “freshened up.” Here are five ways to improve the response rates and satisfaction of your email marketing messages: 1. Prep...

Opt-outs are a fact of life in the email marketing industry. With email campaigns, consumers control their destiny and choose whether to opt-in our opt-out. According to research, most people opt-out of emails because they feel that the content is irrelevant or that they receive emails too often...

There is no correct approach to frequency in email marketing. Each company has to determine what is best for them and their campaigns. If you are interested in creating a campaign, do not only stop to think about your subject line or your offer...

So, your company has spent a large amount of time collecting data that you use for your email marketing campaigns. This data is essential to the success of your campaigns. In fact, without this collected data, your marketing messages would probably not be reaching the correct audience or markets...

Spending for email marketing campaigns will expand at double-digit rates over the next five years, according to Veronis Suhler Stevenson, a private equity firm. In its annual Communications Industry Forecast, the firm outlined the probability of email marketing spending growing 18.5%...

In order to have a very successful email marketing campaign, it is important to first understand two factors: measurability and accountability. The measurability aspect only applies if you know what is worth measuring and continue to measure on a regular basis...

You have spent hours worrying about your subject line and your email message, but have you ever stopped to think about where your email links are taking your readers...

While some might say that good copy is key to a successful email marketing campaign, the specialists at ConsumerBase know there is more to it than just a catchy subject line and well-written content. There are also several design factors that you should consider when creating a campaign...

Looking for behavioral or ethnic data cards? ConsumerBase has recently added to their already large list of data cards available at Nextmark, a leading provider of direct marketing tools and resources. Along with our Masterfile, we have also added over 100 behavior and ethnic cards...

Thinking of creating a targeted email marketing campaign? In most cases, the key to a successful campaign does not only lie in the subject line or message: it lies in the data...